Kevin Sneader, global managing partner of McKinsey & Company, recently discussed the eight trends he believes will shape the post-COVID-19 economy. First on his list? Innovation… the act of conceiving new ideas and putting them into application.
The short answer is… it depends. The days of securing a high volume of earned media coverage and securing as many impressions as possible are over. However, the value of being where your audience is to build brand awareness is still critical.
At WWDC 2021, Apple announced updates to its main operating system – iOS. And one update stood out to the marketing world more than the rest. According to Apple…“In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.
Taking your company or client's content from strategy to delivery requires more than a team of solid writers – it requires content operations: strategic people, streamlined processes, and appropriate technology that allows an organization to efficiently produce and deliver content. Once considered a buzzword in the marketing industry, content marketing remains a critical strategy in 2021.
Following World War I and the overthrow of Czar Nicholas II, Russia engaged in a civil war. The Red Army of the Bolsheviks emerged victorious in 1920, leading to the Bolshevik Revolution where art and design flourished. Experimental typography, straightforward pictorial designs, and political messages and ideology defined these designs.
My first in-restaurant dining experience since the start of the pandemic probably looked a lot like yours. Tables were spaced extra far apart, and partitions were added between booths as an extra layer of protection. Anyone waiting to be seated had to do so outside, and once in, everyone was masked, unless of course you were eating.
We spend our entire school experience on a path of categories. As a preschooler, we learn shapes, colors and numbers. In third grade, we learn how to write in cursive. In high school, we read To Kill a Mockingbird, The Great Gatsby, or other well-known classics.
Job searching is stressful, draining, and demeaning. Throw a pandemic into the mix and it’s exponentially harder. When you’re a recent graduate, especially during these times, it’s easy to feel hopeless and defeated. Don’t give up!
Many companies especially in the B2B space want to be known as thought leaders in their respective industries. This strategy helps to establish creditability for a company and its products/services and helps build brand awareness. It is important to note that building thought leadership is a long-term goal and does require ongoing commitment.
Writing is a top skill to master in 2021. Even if you’re not working as a writer, thriving in a virtual work environment requires frequent writing on a variety of platforms. In 2020 alone, 300.4 billion emails were sent and received, and on average, an individual can receive 40 emails per day concerning work.
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