The Future of B2B Digital Marketing Isn’t More Content. It’s More Credibility.
As AI reshapes how buyers research solutions, B2B companies that [...]
Google Just Dropped a Bunch of AI News. Here’s What Marketers Should Actually Pay Attention To
Google I/O is underway, and AI is everywhere. Most of the announcements were geared toward developers and tech enthusiasts, but marketers? We should be paying close attention too. Here’s what they rolled out and what it means for how we plan, create, and optimize campaigns moving forward.
Where Companies Should Focus Their Marketing Efforts in Spring 2025
As the marketing landscape continues to evolve, staying ahead of digital marketing trends is essential for businesses looking to drive engagement, generate leads, and increase revenue. Spring 2025 presents new opportunities and challenges, from AI-driven search changes to shifting consumer behaviors.
The Eighties Are Back… Kind Of?
Don’t get too excited... big hair and leg warmers are NOT cool again. While the eighties might not be making their way into a new wave of fashion, one old song has made its way into Apple’s top 100 list for a few weeks now.
Jumping Into The Metaverse?
If you’re anything like me, you have no idea what cryptocurrency or NFTs are. Heck, I’m probably even more confused when it comes to this whole metaverse thing. When I hear someone talk about the metaverse, I imagine Benedict Cumberbatch in the most recent Spiderman movie talking to Tom Holland when there’s three different Spiderman actors at once. Seems futuristic, right? Wrong.
Brands Shifting Their Marketing Focus
As 2022 continues to fly by, big brands are shifting their marketing strategy to target different audiences. In a year of both conflict and innovation, brands you know well are implementing new marketing efforts around their brand’s target market to better fit current trends.
5 Tips For Reviving Your Email Marketing
As social media becomes a stronger opponent in the DM space, many companies may find themselves questioning if marketing through email is worth their time.
Falling in Love: How Companies Market to an Emotion
Ah yes... Valentine’s Day. For some people, this is a day celebrating love and romance but for others, it’s just a reminder of how single they are. Whatever the case is, we can all agree that all of the marketing around the holiday is very similar- colors of red and pink, people in relationships, and lots of chocolate, flowers, and jewelry.
4 Key Stats Every Marketer Must Know
Data can be very overwhelming because we have so much of it these days. Besides your own customer data, which is the gold standard in learning about your target audience’s behavior, it is critical as marketers we understand where people are spending their time.
Top 5 Holiday Campaigns of 2021
With the holiday season comes gatherings, gifting, and new holiday campaigns. In late October, the National Retail Federation (NRF) projected that holiday spending in 2021 would rise between 8.5% and 10.5%, an all-time high for holiday sales growth. In early December, economist Jack Kleinhenz announced that spending growth could exceed NRF’s previous expectations, reaching 11.5%.
