When evaluating PR success, impressions often take the spotlight. But let’s be honest—high numbers don’t always mean real impact or reaching the right target audience. It’s time to rethink how we measure PR’s true value.
As the marketing landscape continues to evolve, staying ahead of digital marketing trends is essential for businesses looking to drive engagement, generate leads, and increase revenue. Spring 2025 presents new opportunities and challenges, from AI-driven search changes to shifting consumer behaviors.
With the world slowly (debatably), moving back into a new normal, more students are heading back to in-person learning. What does this mean for back-to-school marketing, and, what are college students now looking for? As a college student myself, I can say that the way companies advertise their products and services to college students has changed significantly in the last three years.
Don’t get too excited... big hair and leg warmers are NOT cool again. While the eighties might not be making their way into a new wave of fashion, one old song has made its way into Apple’s top 100 list for a few weeks now.
If you’re anything like me, you have no idea what cryptocurrency or NFTs are. Heck, I’m probably even more confused when it comes to this whole metaverse thing. When I hear someone talk about the metaverse, I imagine Benedict Cumberbatch in the most recent Spiderman movie talking to Tom Holland when there’s three different Spiderman actors at once. Seems futuristic, right? Wrong.
A couple of days ago, I was in bed watching a Vice documentary about death row inmates’ last meals and final words. I know, a little crude.
As 2022 continues to fly by, big brands are shifting their marketing strategy to target different audiences. In a year of both conflict and innovation, brands you know well are implementing new marketing efforts around their brand’s target market to better fit current trends.
As social media becomes a stronger opponent in the DM space, many companies may find themselves questioning if marketing through email is worth their time.
Ah yes... Valentine’s Day. For some people, this is a day celebrating love and romance but for others, it’s just a reminder of how single they are. Whatever the case is, we can all agree that all of the marketing around the holiday is very similar- colors of red and pink, people in relationships, and lots of chocolate, flowers, and jewelry.
Data can be very overwhelming because we have so much of it these days. Besides your own customer data, which is the gold standard in learning about your target audience’s behavior, it is critical as marketers we understand where people are spending their time.
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