Every year brings new buzzwords. But 2025? It’s already showing signs of a different kind of shift, one that’s less about chasing trends and more about recalibrating how we show up, connect, and convert.
Kevin Sneader, global managing partner of McKinsey & Company, recently discussed the eight trends he believes will shape the post-COVID-19 economy. First on his list? Innovation… the act of conceiving new ideas and putting them into application.
For a long time, many B2B companies ignored social media, thinking it was the exclusive domain of consumer businesses. In fact, we routinely had to show our B2B clients their target audiences were in fact engaging in social.
How does social media fit into B2B marketing? Channel Development Manager, Aflac –––––––––––––––––––––––––––––––––––––––––––––––––– By Jim Sweeney Social media fits into the B2B marketing model much the same way it fits into the consumer marketing model. Because of its very nature, social media allows virtually anyone (or any organization) to communicate with virtually any audience on any scale.
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