LinkedIn Wants to Turn B2B Creators Into a Real Marketing Channel. Are Brands Ready?
For years, influencer marketing felt like a B2C play. Beauty [...]
AI Is Reshaping B2B Tech Marketing. Here’s What Communications Leaders Should Do Next.
Technology marketers have spent the last decade optimizing for search [...]
The Future of B2B Digital Marketing Isn’t More Content. It’s More Credibility.
As AI reshapes how buyers research solutions, B2B companies that [...]
What Marketers Should Be Watching in Summer and Fall 2025 (And What to Actually Do About It)
Every year brings new buzzwords. But 2025? It’s already showing signs of a different kind of shift, one that’s less about chasing trends and more about recalibrating how we show up, connect, and convert.
Avoid Product Launch Pitfalls
Kevin Sneader, global managing partner of McKinsey & Company, recently discussed the eight trends he believes will shape the post-COVID-19 economy. First on his list? Innovation… the act of conceiving new ideas and putting them into application.
Three Tips For Adding Social To Your B2B Marketing Plan
For a long time, many B2B companies ignored social media, thinking it was the exclusive domain of consumer businesses. In fact, we routinely had to show our B2B clients their target audiences were in fact engaging in social.
Using Social Media as a B2B Marketing Strategy
How does social media fit into B2B marketing? Channel Development Manager, Aflac –––––––––––––––––––––––––––––––––––––––––––––––––– By Jim Sweeney Social media fits into the B2B marketing model much the same way it fits into the consumer marketing model. Because of its very nature, social media allows virtually anyone (or any organization) to communicate with virtually any audience on any scale.
