Unique brands require
custom
solutions
Strategic Planning
primary/secondary research, persona development, journey mapping, strategy development, testing, optimization
Brand Marketing
brand strategy, brand architecture, naming, messaging, identity development, design, brand marketing
Thought Leadership
strategy, white papers, publicity and media interviews, speaking engagements, awards submissions, board memberships
Influencer Marketing
strategy, find/contract expert spokesperson and/or celebrity, endorsements, sponsorships, product placements, collaborations, content creation, advertising
Design & Creative
branding, identity, messaging, campaigns, website design, digital and social content, photography, video, animation, print collateral, experience design, signage, wayfinding
Advertising (Paid Media)
strategy, media planning, media buying, creative, design, print, TV, radio, video, outdoor, native, social, paid search, online/digital
Public Relations (Earned Media)
strategy, media databases, publicity, media relations, media tours, events, feature articles, newsletters, brochures
Social (Shared Media)
strategy, social calendars, posting comments/video/gifs/memes, monitoring/listening, blogging, sharing content, tailored content, live posting, managing conversations
Content (Owned Media)
infographics/charts/graphs, videos/animations/photos/illustrations, blogs, podcasts, brochures/sell sheets/fact sheets, posters/signs/displays, websites, email/direct mail
The Strategic Creative Journey
By guiding hundreds of businesses with their marketing, we have proven that strategy married with creativity yields results. One without the other — regardless of how exceptional — is not enough.
Sweeney designed the Strategic-Creative Marketing Journey to help attract, connect, engage and build relationships with your customers. We provide end-to-end marketing support, covering every point along this journey. The goal is to help you deliver enhanced experiences throughout the full customer life cycle.
Our Process
Step 1
Discovery Session
ask about, listen to and learn about your concerns, needs and wants
Step 2
STRATEGY PLANNING
offer new ideas that solve problems, make the ROI clear
Step 3
Review Plan
establish clarity, transparency and accountability
Step 4
Execute & Test
continuously test and learn to optimize campaign
Step 5
Analyze Results
demonstrate achievement of goals and return on investment
Data-Driven
Both our strategies and our creative are driven by data. Everything we do, every step along the customer journey is rooted in science — in information and knowledge. From research conducted at the start of every campaign to the analytics conducted throughout execution and at the conclusion of every project. No opportunity for learning is left unseized.