News - Sweeney

2026

2026 Trend Highlights: How PR & Marketing Are Evolving in the Year Ahead

Rebecca Wrenn

Growth Marketing

Why Growth in 2026 Is Won in the Details and Not the Dashboard

Rachel Lowe

ChatGPT is Such a “Pick Me”

Victoria Kendrick

A welder welding in a manufacturing plant

A New Era of Manufacturing Demands a New Approach to Marketing

Jim Sweeney

Manufacturing Marketing Strategies for 2026: Building Trust, Embracing Innovation

What Manufacturing Marketers Should Focus on Heading Into 2026

Rachel Lowe

Behind the Brand Evolution: A Q&A with Keith Humphrey, Creative Director at Sweeney

Victoria Kendrick

Sweeney emblem in process of being designed

More Than a Logo: Understanding the True Meaning of Brand

Keith Humphrey

lighting marketing storytelling

From Spec Sheets to Spotlight Stories: How Lighting Brands Can Market with Impact

Rachel Lowe

90s Christmas

Holiday promotions: too soon or just in time?

Rebecca Wrenn