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A welder welding in a manufacturing plant

A New Era of Manufacturing Demands a New Approach to Marketing

Jim Sweeney
Jim Sweeney 2 days ago
Manufacturing Marketing Strategies for 2026: Building Trust, Embracing Innovation

What Manufacturing Marketers Should Focus on Heading Into 2026

Rachel Lowe
Rachel Lowe 3 days ago
Sweeney logo

Behind the Brand Evolution: A Q&A with Keith Humphrey, Creative Director at Sweeney

Victoria Kendrick
Victoria Kendrick 1 week ago
Sweeney emblem in process of being designed

More Than a Logo: Understanding the True Meaning of Brand

Keith Humphrey
Keith Humphrey 2 weeks ago
lighting marketing storytelling

From Spec Sheets to Spotlight Stories: How Lighting Brands Can Market with Impact

Rachel Lowe
Rachel Lowe 3 weeks ago
girl surrounded by items that make up a personal brand image

Your Personal Brand is Your Most Valuable Asset

Victoria Kendrick
Victoria Kendrick 4 weeks ago
90s Christmas

Holiday promotions: too soon or just in time?

Rebecca Wrenn
Rebecca Wrenn 1 month ago
The letters "AI" with a human hand a robot hand pointing at it.

The Problem with AI is Us.

Jim Sweeney
Jim Sweeney 1 month ago
lighting brands differentiate

Why Some Lighting Brands Struggle to Stand Out (and How to Fix It)

Rachel Lowe
Rachel Lowe 1 month ago
LinkedIn app

LinkedIn Training Is a Game-Changer for Thought Leaders

Rebecca Wrenn
Rebecca Wrenn 1 month ago

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