News - Sweeney

typewriter and the words "press release"

Why News Releases Are Still Relevant in the Age of AI-Driven Media

Victoria Kendrick

row of scary monster figurines

Marketing to Government Versus Business or Consumer… It’s More Similar (and Less Scary) Than You May Think.

Jim Sweeney

old Apple computer model

A Q&A with Gen Z on Her Favorite Brand That’s Stood the Test of Time

Victoria Kendrick

Google AI

Google Just Dropped a Bunch of AI News. Here’s What Marketers Should Actually Pay Attention To

Rachel Lowe

I-powered personalization in marketing 2025

How AI-Powered Personalization Is Transforming Marketing Strategy in 2025

Rachel Lowe

Keep on Truckin' text with cartoon stock market graph running away

Is the Current Stock Market Reversal a Boomerang or a Bangarang?

Jim Sweeney

Internet of Things diagram

How IoT Is Reshaping Marketing: What PR and Brand Pros Need to Know

Rachel Lowe

Crisis Communication Example

What Chili, Leggings & Tylenol Taught Me About Crisis Communication

Rachel Lowe

Brand Visibility Is More Important than Ever… Especially if You’re Marketing in the Government Space

Jim Sweeney

Will the Federal Government Reduce Spending or Simply Steer it Toward Fewer Companies?

Jim Sweeney