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lighting marketing storytelling

From Spec Sheets to Spotlight Stories: How Lighting Brands Can Market with Impact

Rachel Lowe
Rachel Lowe 6 days ago
girl surrounded by items that make up a personal brand image

Your Personal Brand is Your Most Valuable Asset

Victoria Kendrick
Victoria Kendrick 2 weeks ago
90s Christmas

Holiday promotions: too soon or just in time?

Rebecca Wrenn
Rebecca Wrenn 3 weeks ago
The letters "AI" with a human hand a robot hand pointing at it.

The Problem with AI is Us.

Jim Sweeney
Jim Sweeney 3 weeks ago
lighting brands differentiate

Why Some Lighting Brands Struggle to Stand Out (and How to Fix It)

Rachel Lowe
Rachel Lowe 4 weeks ago
LinkedIn app

LinkedIn Training Is a Game-Changer for Thought Leaders

Rebecca Wrenn
Rebecca Wrenn 4 weeks ago
social media favicons

If You Think Government Employees are Not Active on Social… Think Again.

Jim Sweeney
Jim Sweeney 1 month ago
5 stars

Reputation Rx: How to Build (and Protect) Trust in a Post-Review World

Rachel Lowe
Rachel Lowe 1 month ago
Hogwarts x Krispy Kreme doughnut collection

House of Hogwarts x Krispy Kreme = Marketing Magic

Victoria Kendrick
Victoria Kendrick 1 month ago
micro-influencer marketing 2025

Small Voices, Big Impact: Why Micro-Influencers Are Winning in 2025

Rachel Lowe
Rachel Lowe 2 months ago

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