B2C Marketing in 2026: What’s Actually Working When Attention Is the Hardest Currency
If you’re in B2C marketing or comms right now, it [...]
Holiday promotions: too soon or just in time?
It’s beginning to look a lot like Christmas! At some [...]
House of Hogwarts x Krispy Kreme = Marketing Magic
“You might belong in Gryffindor, where dwell the brave at heart…” The House of Hogwarts x Krispy Kreme collection is a nostalgic back-to-school (or “back to Hogwarts”) campaign – and its marketing magic. Available between August 18 and September 14, this limited-time offer appeals to many age groups: millennials rereading the Harry Potter books with their kids, nostalgic fans, lovers of doughnuts, and, of course, kids currently reading the timeless series.
Top Marketing Tips & Consumer Trends for Quick-Service Restaurants in 2025
The quick-service restaurant (QSR) industry moves fast—faster than the drive-thru at lunch rush. Consumer habits shift, technology evolves, and brands that don’t adapt risk getting left behind. Whether you’re running a local burger joint or a national QSR chain, understanding today’s biggest trends and marketing strategies is key to staying ahead.
Avoid Product Launch Pitfalls
Kevin Sneader, global managing partner of McKinsey & Company, recently discussed the eight trends he believes will shape the post-COVID-19 economy. First on his list? Innovation… the act of conceiving new ideas and putting them into application.
