2026 Trend Highlights: How PR & Marketing Are Evolving in the Year Ahead
The attention economy has reached a breaking point. Audiences are [...]
Holiday promotions: too soon or just in time?
It’s beginning to look a lot like Christmas! At some [...]
LinkedIn Training Is a Game-Changer for Thought Leaders
LinkedIn has come a long way from being just a [...]
Storytelling Themes That Are Brand Magic
No matter the distribution, storytelling remains the most powerful way to connect with your audience. Whether you're a brand or a business leader, storytelling isn't just a marketing tactic. It’s connecting people with emotion and, when done right, can be very effective.
Marketing to Gen Alpha: Our Next Big Audience
We tend to talk a lot about Boomers, Millennials, and Gen Z, but there’s a new generation growing up—and they’re already reshaping the future. Meet Gen Alpha: born from 2010 onward, they’re the first generation raised entirely in a digital world.
Thought Leadership: Make AI Your BFF
Thought leadership remains a critical marketing strategy for businesses, and its relevance continues to grow: 64% of consumers say an organization’s thought leadership content is more trustworthy than other marketing materials or product sheets. Traditionally, thought leaders have relied on decades of experience, extensive industry knowledge, and a strong personal brand.
The IRS Remains the Villain on Screen and Off
Sweeney CEO Jim Sweeney was recently quoted in a Tax Notes article about the negative portrayal of the IRS in film and television. Read the full article here. Changing Perception Marketing and public relations professional Jim Sweeney said that media in all forms has an impact on public perception, but the effects are complex.
6 Tips for Pitching Media in 2022
While the media landscape continues to shift, pitching remains a top means for communicating with journalists and securing quality results. Whether you are a seasoned PR professional or recently started your communications career, here's a refresher on how to successfully pitch media and secure coverage.
Client Spotlight: Cleveland Animal Protective League
Team Sweeney is all for adopting animals in need of furever homes. It's a passion that is close to our hearts.
Be Our Guest: Leveraging Podcasts to Enhance Thought Leadership
Podcasts continue to grow in popularity, offering unique opportunities for executives and business leaders to position themselves as experts while speaking directly to their target audience. In this blog, we offer a quick overview of why podcasts are a solid strategy for enhancing your thought leadership and offer tips to become a podcast guest.
