What Higher Education Marketers Can Learn From Consumer Brands Without Losing Institutional Credibility
Higher education marketing teams are under pressure right now. Enrollment [...]
Why Your Marketing Feels Disconnected (And What Integrated Marketing Actually Looks Like in 2026)
Ever feel like your marketing team is busy all the [...]
Client Spotlight: Cleveland Animal Protective League
Team Sweeney is all for adopting animals in need of furever homes. It's a passion that is close to our hearts.
Top 5 Holiday Campaigns of 2021
With the holiday season comes gatherings, gifting, and new holiday campaigns. In late October, the National Retail Federation (NRF) projected that holiday spending in 2021 would rise between 8.5% and 10.5%, an all-time high for holiday sales growth. In early December, economist Jack Kleinhenz announced that spending growth could exceed NRF’s previous expectations, reaching 11.5%.
Back-to-School Marketing in a Pandemic: Brands Who Make the Grade
With back-to-school season in full-swing, families are navigating even more uncertainties brought on by the COVID-19 pandemic. Whether kids are returning to school in-person, at their computers or a hybrid of both, back-to-school season looks very different from years past.
