Event and Experiential Marketing Best Practices: When It Makes Sense and How to Make It Work
If the phrase “event marketing” makes you picture a trade [...]
A Government Marketing Q&A with Rachel Lowe, Sweeney Senior Account Director
TL;DR: Sweeney is a full-service government marketing agency helping public agencies and B2G companies build trust, visibility, and results through branding, PR, digital campaigns, thought leadership and more. We sat down with Rachel Lowe, Senior Account Director and government marketing expert at Sweeney, to get her insights on what makes for successful public sector marketing and how agencies like ours support government-focused clients.
The Pursuit of Happyness and Personal Development
As an avid movie watcher, I’ve watched a lot of movies that haven’t left a memorable mark on me. This, however, isn’t the same for the movie The Pursuit of Happyness with Will Smith (see my favorite scene here).
The Eighties Are Back… Kind Of?
Don’t get too excited... big hair and leg warmers are NOT cool again. While the eighties might not be making their way into a new wave of fashion, one old song has made its way into Apple’s top 100 list for a few weeks now.
Jumping Into The Metaverse?
If you’re anything like me, you have no idea what cryptocurrency or NFTs are. Heck, I’m probably even more confused when it comes to this whole metaverse thing. When I hear someone talk about the metaverse, I imagine Benedict Cumberbatch in the most recent Spiderman movie talking to Tom Holland when there’s three different Spiderman actors at once. Seems futuristic, right? Wrong.
How P&G Does Pride Month Right
As a member of Gen Z, I have watched the LGBTQ+ movement develop right in front of my eyes in light of the last few years full of controversy and activism. When I was a child, the only time I felt like I truly saw rainbows in public was about childish toys and games such as Barbies or Legos.
Nike Turned Death Row Into Millions
A couple of days ago, I was in bed watching a Vice documentary about death row inmates’ last meals and final words. I know, a little crude.
How Abercrombie & Fitch Made a Marketing Comeback
Yea, I know; I swore the brand died YEARS ago too. If you’ve been on Netflix lately, you’ve likely seen the new documentary “White Hot” which is all about the rise, and the heavy fall, of the Abercrombie & Fitch brand. Honestly, I wasn’t planning to watch it because 1.
Brands Shifting Their Marketing Focus
As 2022 continues to fly by, big brands are shifting their marketing strategy to target different audiences. In a year of both conflict and innovation, brands you know well are implementing new marketing efforts around their brand’s target market to better fit current trends.
5 Tips For Reviving Your Email Marketing
As social media becomes a stronger opponent in the DM space, many companies may find themselves questioning if marketing through email is worth their time.
