B2C Marketing in 2026: What’s Actually Working When Attention Is the Hardest Currency
If you’re in B2C marketing or comms right now, it [...]
AI Is Reshaping B2B Tech Marketing. Here’s What Communications Leaders Should Do Next.
Technology marketers have spent the last decade optimizing for search [...]
The Future of B2B Digital Marketing Isn’t More Content. It’s More Credibility.
As AI reshapes how buyers research solutions, B2B companies that [...]
Event and Experiential Marketing Best Practices: When It Makes Sense and How to Make It Work
If the phrase “event marketing” makes you picture a trade [...]
A Government Marketing Q&A with Rachel Lowe, Sweeney Senior Account Director
TL;DR: Sweeney is a full-service government marketing agency helping public agencies and B2G companies build trust, visibility, and results through branding, PR, digital campaigns, thought leadership and more. We sat down with Rachel Lowe, Senior Account Director and government marketing expert at Sweeney, to get her insights on what makes for successful public sector marketing and how agencies like ours support government-focused clients.
The Pursuit of Happyness and Personal Development
As an avid movie watcher, I’ve watched a lot of movies that haven’t left a memorable mark on me. This, however, isn’t the same for the movie The Pursuit of Happyness with Will Smith (see my favorite scene here).
The Eighties Are Back… Kind Of?
Don’t get too excited... big hair and leg warmers are NOT cool again. While the eighties might not be making their way into a new wave of fashion, one old song has made its way into Apple’s top 100 list for a few weeks now.
What is Microsoft’s Default Font Future?
All good things must come to an end. Calibri, Microsoft’s default font since 2007, will soon be replaced. Microsoft has commissioned five original, custom fonts to eventually replace Calibri as the default and is calling on its social media followers to provide their input on Twitter.
Jumping Into The Metaverse?
If you’re anything like me, you have no idea what cryptocurrency or NFTs are. Heck, I’m probably even more confused when it comes to this whole metaverse thing. When I hear someone talk about the metaverse, I imagine Benedict Cumberbatch in the most recent Spiderman movie talking to Tom Holland when there’s three different Spiderman actors at once. Seems futuristic, right? Wrong.
3 Tips for Planning a Successful Photoshoot
Photoshoots can put a lot of pressure on all parties involved. It’s nerve-wracking for the models (especially in the common case that they’re authentic patrons of a brand, and not professional models), it’s an investment for the client company, and it’s a ton of details to get right all in a single moment for the creative and project management team.
