Behind the Brand Evolution: A Q&A with Keith Humphrey, Creative Director at Sweeney
Sweeney recently embarked on a brand refresh, though as Creative [...]
More Than a Logo: Understanding the True Meaning of Brand
Brand Terminology Brand. Branding. Logo. To many people, these words [...]
A Q&A with Gen Z on Her Favorite Brand
When you think of technology, what brand comes to mind first? In our daily lives, technology is an essential tool. We use phones, tablets, laptops, smart watches (and the list goes on). But the most interesting part is how all of them combine different features.
Sweeney Strengthens Creative Capability with New Director
Keith Humphrey, a creative veteran with distinguished strategy and design execution experience in the agency, corporate and media worlds, has joined Sweeney as the firm’s chief creative lead. As Creative Director, Keith will lead the agency’s creative department, developing and overseeing creative campaigns, ensuring thoughtful, provocative and impactful execution, and delivering meaningful, measurable results.
The Pursuit of Happyness and Personal Development
As an avid movie watcher, I’ve watched a lot of movies that haven’t left a memorable mark on me. This, however, isn’t the same for the movie The Pursuit of Happyness with Will Smith (see my favorite scene here).
What is Microsoft’s Default Font Future?
All good things must come to an end. Calibri, Microsoft’s default font since 2007, will soon be replaced. Microsoft has commissioned five original, custom fonts to eventually replace Calibri as the default and is calling on its social media followers to provide their input on Twitter.
Nike Turned Death Row Into Millions
A couple of days ago, I was in bed watching a Vice documentary about death row inmates’ last meals and final words. I know, a little crude.
A Look Inside the Sweeney Logo Refresh
Have you heard, or rather seen, the news? Sweeney has a new logo! After 35 years in business, the agency has evolved through the eras, inside and out, which is clear to see in our decades-long lineage of logos. The updated visual identity encapsulates Sweeney’s past and looks toward the future with the caliber of quality, customization, and precision found in our everyday work.
How Do You Build a Brand?
Many companies dream of having a brand name as recognizable as Apple, Google and Amazon. But what does it actually take to build a brand?
Why Is This Font So Popular?
Everyone knows Times New Roman and Helvetica. Though you might not realize it, you likely know Cooper Black as well. If you’ve listened to Pet Sounds by the Beach Boys or L.A. Woman by the Doors, you’ve seen Cooper Black.
