Keith Humphrey, a creative veteran with distinguished strategy and design execution experience in the agency, corporate and media worlds, has joined Sweeney as the firm’s chief creative lead. As Creative Director, Keith will lead the agency’s creative department, developing and overseeing creative campaigns, ensuring thoughtful, provocative and impactful execution, and delivering meaningful, measurable results.

“As a full-service agency, we require creative talent that understands the critical importance of creativity in everything we do, from strategic planning and branding to the execution of ad campaigns, PR campaigns and digital experiences,” said Sweeney president Jennifer Manocchio. “Great creative is more important than ever to cut through the noise and connect with target audiences, whether marketing to consumers, businesses or the government. Keith brings that ability and experience to our clients.”

Keith began his career in creative more than 30 years ago as a staff artist for ABC in New York. He subsequently moved to CBS in Cleveland, Ohio, creating on-air graphics, set designs and promotions. Transitioning to agency work, Keith joined Manheim Advertising and Media as a Senior Art Director until later founding KCH Design LTD, delivering branding solutions to a wide range of clients, including: Netflix, CBS Studios, Fisher-Titus Medical Center and University Hospitals. Most recently, Keith assisted with the design and production of print and digital educational curricula for Amplify Education in New York. 

“Joining the Sweeney team is an exciting opportunity to help develop and influence major brands across industries.” — Keith Humphrey, Creative Director of Sweeney