Meet Erinn Robinson: Sweeney’s New Group Account Director
At Sweeney, great work starts with great people. We’re excited [...]
Senior Account Supervisor, Integrated Marketing + PR
Welcome to Sweeney. We are a one-of-a-kind full-service marketing agency [...]
Sweeney Strengthens Creative Capability with New Director
Keith Humphrey, a creative veteran with distinguished strategy and design execution experience in the agency, corporate and media worlds, has joined Sweeney as the firm’s chief creative lead. As Creative Director, Keith will lead the agency’s creative department, developing and overseeing creative campaigns, ensuring thoughtful, provocative and impactful execution, and delivering meaningful, measurable results.
Top 10 Media Interview Tips
While media continues to evolve and consumers shift to digital platforms for their news, earned media remains a top strategy to build brand awareness, credibility and thought leadership. Whether you are new to conducting media interviews or a spokesperson guru, it’s always helpful to revisit the basics.
How Do You Build a Brand?
Many companies dream of having a brand name as recognizable as Apple, Google and Amazon. But what does it actually take to build a brand?
4 Key Stats Every Marketer Must Know
Data can be very overwhelming because we have so much of it these days. Besides your own customer data, which is the gold standard in learning about your target audience’s behavior, it is critical as marketers we understand where people are spending their time.
Forget the Superbowl. Olympic Ads Take the Gold!
While it’s easy to overlook in the advertising world since the Olympics is only every 4 years, every time I see the TV ads during the Olympics, I’m overcome with emotion. American Pride. Determination. Passion. And Grit. There is something about the way athletes commit that is so moving, and I love the way American brands rally around the red, white and blue.
Is There Any Value in Securing Earned Media?
The short answer is… it depends. The days of securing a high volume of earned media coverage and securing as many impressions as possible are over. However, the value of being where your audience is to build brand awareness is still critical.
How to Establish Thought Leadership
Many companies especially in the B2B space want to be known as thought leaders in their respective industries. This strategy helps to establish creditability for a company and its products/services and helps build brand awareness. It is important to note that building thought leadership is a long-term goal and does require ongoing commitment.
Three Questions to Help You Slow Down To Speed Up
Every day we are running a sprint. Moving as fast as we can to achieve the goals established for ourselves and our companies. Leadership says we need to get more quality leads, increase sales or launch a new product. Then we are off and running to accomplish this as fast as possible with the least amount of resources possible.
