2026 Trend Highlights: How PR & Marketing Are Evolving in the Year Ahead
The attention economy has reached a breaking point. Audiences are [...]
Reputation Rx: How to Build (and Protect) Trust in a Post-Review World
What do your patients know about your brand before they even visit your website? Chances are, they’ve already read a Google review, skimmed a Reddit thread, or asked ChatGPT what people are saying about your hospital or brand. They might have seen an Instagram reel, a local news segment, or even a TikTok explainer about your specialty clinic before you’ve had a chance to shape that narrative.
Are Journalists Leaving X?
When Elon Musk acquired Twitter in 2022 and rebranded it as X, he promised a new era for the platform. One that would champion free speech, innovation and a broader vision as the “everything app.” Fast forward to 2025, and the story is different: millions of users are leaving, journalists and media outlets are abandoning ship, and X’s cultural relevance is under threat. What happened?
Why News Releases Are Still Relevant in the Age of AI-Driven Media
You’ve probably heard about Google’s new AI mode on its search feature, announced this past Tuesday. This is Google’s attempt to outperform startup AI companies that might threaten their market dominance. To keep up, even Google must adapt.
How IoT Is Reshaping Marketing: What PR and Brand Pros Need to Know
I’ve always loved the intersection of tech and storytelling—and if you’ve worked in marketing or PR for any company remotely connected to IoT (Internet of Things), you know how fast things are evolving. For those less familiar, IoT refers to the network of connected devices that communicate data—think smart home tech, industrial sensors, wearables, even connected cars.
What Chili, Leggings & Tylenol Taught Me About Crisis Communication
Every now and then, I find myself missing the classroom. I’m someone who loves to learn—I’m constantly signing up for webinars, reading about new marketing trends, or diving into a good case study just for fun. (yes, really.) Recently, I found myself thinking about one of my favorite college courses at Ohio State: Crisis Communications.
Why PR Metrics Should Go Beyond Impressions: How PR Impacts the Bottom Line
When evaluating PR success, impressions often take the spotlight. But let’s be honest—high numbers don’t always mean real impact or reaching the right target audience. It’s time to rethink how we measure PR’s true value.
A Light Case Study
If you’re in marketing, public relations, or at least an avid social media viewer, then you know about the Bud Light fiasco. But, in case you missed it: Bud Light partnered with transgender influencer Dylan Mulvaney Bud Light received backlash from right-wing conservatives, most notably on social media Anheuser-Busch lost $6 billion in market capitalization over the controversy Here is a deeper dive into the Bud Light issue.
6 Tips for Pitching Media in 2022
While the media landscape continues to shift, pitching remains a top means for communicating with journalists and securing quality results. Whether you are a seasoned PR professional or recently started your communications career, here's a refresher on how to successfully pitch media and secure coverage.
Top 10 Media Interview Tips
While media continues to evolve and consumers shift to digital platforms for their news, earned media remains a top strategy to build brand awareness, credibility and thought leadership. Whether you are new to conducting media interviews or a spokesperson guru, it’s always helpful to revisit the basics.
