What do your patients know about your brand before they even visit your website? Chances are, they’ve already read a Google review, skimmed a Reddit thread, or asked ChatGPT what people are saying about your hospital or brand. They might have seen an Instagram reel, a local news segment, or even a TikTok explainer about your specialty clinic before you’ve had a chance to shape that narrative.
Video marketing is transforming healthcare communications. Patients, caregivers, and healthcare professionals increasingly turn to video to learn, connect, and make decisions. Research shows that 72% of people prefer to learn about healthcare services and products through video. If your healthcare marketing strategy isn’t leveraging video yet, now is the time to start.
Working in healthcare marketing means juggling a lot of moving parts from compliance to audience targeting to measuring success. Whether you’re a marketing manager, director or VP, some questions keep coming up again and again.
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