Why Video Marketing Is Essential for Healthcare Marketers & Where to Focus Your Efforts

Video marketing is transforming healthcare communications. Patients, caregivers, and healthcare professionals increasingly turn to video to learn, connect, and make decisions. Research shows that 72% of people prefer to learn about healthcare services and products through video. If your healthcare marketing strategy isn’t leveraging video yet, now is the time to start.

Why Video Marketing Is Essential for Healthcare Marketers & Where to Focus Your Efforts2025-11-18T16:22:03+00:00

3 Tips for Planning a Successful Photoshoot

Photoshoots can put a lot of pressure on all parties involved. It’s nerve-wracking for the models (especially in the common case that they’re authentic patrons of a brand, and not professional models), it’s an investment for the client company, and it’s a ton of details to get right all in a single moment for the creative and project management team.

3 Tips for Planning a Successful Photoshoot2025-11-18T16:24:52+00:00
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