AI Is Reshaping B2B Tech Marketing. Here’s What Communications Leaders Should Do Next.
Technology marketers have spent the last decade optimizing for search [...]
Guess What? AI Has Got a Fever, and the Only Prescription is More Conjunctions.
That’s right. baby. It’s a disease and I call it conjunctionitis. You know [...]
Why Your First AI Prompt Should Never be Your Final Output
[aka, Why falling in love with the first person you [...]
ChatGPT is Such a “Pick Me”
It’s 2005. It’s a (probably) rainy day in Seattle, and [...]
The Problem with AI is Us.
There, I said it. AI has proven to be an [...]
AI is a Lot of Things, But Intelligent is Not One of Them.
After listening to the highlights of Mo Gawdat on Spotify’s Diary of a CEO (which Gawdat never was), I wondered if I was being punked. Kind of like getting an Instagram update that the Cleveland Browns had signed Colin Kaepernick as their sixth (or seventh?) QB this year.
What’s Up with Open AI’s New Browser?
Soon, we’ll be able to browse the web within a ChatGPT-style assistant, bypassing traditional click-based search. Tasks like booking, forms and summarizing could be handled directly by AI. Open AI’s browser will challenge Google Chrome’s dominance, user-data control and advertising model.
Note to Government Marketers: Get Your SH&T Together
If the ground beneath your feet feels unstable and the wind beneath your wings seems to have died down, welcome to the new world. You know that old saying: When the going gets tough, the tough get going? I think that’s wrong, because if you are not already going, then you are all but gone.
AI in Marketing and PR: The Real Story from the Trenches
Two years ago, AI writing tools took over the scene, sending writers, creatives and marketers alike into a spiral. At the same time, I was hired at Sweeney and preparing for my first day on the job. I began to spiral, alongside long-time practitioners, thinking I’d be replaced before I’d even gotten started.
Thought Leadership: Make AI Your BFF
Thought leadership remains a critical marketing strategy for businesses, and its relevance continues to grow: 64% of consumers say an organization’s thought leadership content is more trustworthy than other marketing materials or product sheets. Traditionally, thought leaders have relied on decades of experience, extensive industry knowledge, and a strong personal brand.
