How Lighting Brands Can Be Visible in the Age of AI Search
For decades lighting brands relied on spec sheets, product brochures [...]
From Spec Sheets to Spotlight Stories: How Lighting Brands Can Market with Impact
Let’s be honest. Most lighting marketing still feels like a [...]
Why Some Lighting Brands Struggle to Stand Out (and How to Fix It)
If you’ve looked at three or four lighting company websites [...]
A Q&A with Gen Z on Her Favorite Brand
When you think of technology, what brand comes to mind first? In our daily lives, technology is an essential tool. We use phones, tablets, laptops, smart watches (and the list goes on). But the most interesting part is how all of them combine different features.
How IoT Is Reshaping Marketing: What PR and Brand Pros Need to Know
I’ve always loved the intersection of tech and storytelling—and if you’ve worked in marketing or PR for any company remotely connected to IoT (Internet of Things), you know how fast things are evolving. For those less familiar, IoT refers to the network of connected devices that communicate data—think smart home tech, industrial sensors, wearables, even connected cars.
Jumping Into The Metaverse?
If you’re anything like me, you have no idea what cryptocurrency or NFTs are. Heck, I’m probably even more confused when it comes to this whole metaverse thing. When I hear someone talk about the metaverse, I imagine Benedict Cumberbatch in the most recent Spiderman movie talking to Tom Holland when there’s three different Spiderman actors at once. Seems futuristic, right? Wrong.
Apple’s Mail Privacy Protection
At WWDC 2021, Apple announced updates to its main operating system – iOS. And one update stood out to the marketing world more than the rest. According to Apple…“In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.
