Industry Insights Archives - Sweeney

Parent category for all new misc. topics that don’t fit into a service or industry + old content.

Why Your Marketing Feels Disconnected (And What Integrated Marketing Actually Looks Like in 2026)
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Why Your Marketing Feels Disconnected (And What Integrated Marketing Actually Looks Like in 2026)

Agency, Industry Insights, Integrated Campaigns

Why Your Marketing Feels Disconnected (And What Integrated Marketing Actually Looks Like in 2026)

Ever feel like your marketing team is busy all the [...]

Why Your Marketing Feels Disconnected (And What Integrated Marketing Actually Looks Like in 2026)Rachel Lowe2026-06-05T18:17:49+00:00

Meet Erinn Robinson: Sweeney’s New Group Account Director

At Sweeney, great work starts with great people. We’re excited [...]

Meet Erinn Robinson: Sweeney’s New Group Account DirectorJennifer Manocchio2026-05-21T18:10:59+00:00

Guess What? AI Has Got a Fever, and the Only Prescription is More Conjunctions.
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Guess What? AI Has Got a Fever, and the Only Prescription is More Conjunctions.

AI Marketing & Technology Enablement, Industry Insights

Guess What? AI Has Got a Fever, and the Only Prescription is More Conjunctions.

That’s right. baby. It’s a disease and I call it conjunctionitis. You know [...]

Guess What? AI Has Got a Fever, and the Only Prescription is More Conjunctions.Jim Sweeney2026-06-05T19:38:18+00:00

Senior Account Supervisor, Integrated Marketing + PR
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Senior Account Supervisor, Integrated Marketing + PR

Industry Insights

Senior Account Supervisor, Integrated Marketing + PR

Welcome to Sweeney. We are a one-of-a-kind full-service marketing agency [...]

Senior Account Supervisor, Integrated Marketing + PRJennifer Manocchio2026-05-20T15:34:00+00:00

Emotionally Resonant Storytelling: A Recipe for Effective Marketing
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Emotionally Resonant Storytelling: A Recipe for Effective Marketing

Industry Insights

Emotionally Resonant Storytelling: A Recipe for Effective Marketing

In December 2025, a Wall Street Journal article titled Companies [...]

Emotionally Resonant Storytelling: A Recipe for Effective MarketingVictoria Kendrick2026-05-20T15:12:42+00:00

2026 Trend Highlights: How PR & Marketing Are Evolving in the Year Ahead
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2026 Trend Highlights: How PR & Marketing Are Evolving in the Year Ahead

Industry Insights, Marketing Strategy, Public & Media Relations

2026 Trend Highlights: How PR & Marketing Are Evolving in the Year Ahead

The attention economy has reached a breaking point. Audiences are [...]

2026 Trend Highlights: How PR & Marketing Are Evolving in the Year AheadRebecca Wrenn2026-06-05T19:45:43+00:00

Holiday promotions: too soon or just in time?
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Holiday promotions: too soon or just in time?

Industry Insights, Marketing Strategy

Holiday promotions: too soon or just in time?

It’s beginning to look a lot like Christmas! At some [...]

Holiday promotions: too soon or just in time?Rebecca Wrenn2026-05-20T15:37:03+00:00

LinkedIn Training Is a Game-Changer for Thought Leaders
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LinkedIn Training Is a Game-Changer for Thought Leaders

Industry Insights, Thought Leadership Programs

LinkedIn Training Is a Game-Changer for Thought Leaders

LinkedIn has come a long way from being just a [...]

LinkedIn Training Is a Game-Changer for Thought LeadersRebecca Wrenn2026-05-20T15:37:32+00:00

If You Think Government Employees are Not Active on Social… Think Again.
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If You Think Government Employees are Not Active on Social… Think Again.

B2G / Government & Public Sector, Industry Insights

If You Think Government Employees are Not Active on Social… Think Again.

We hear a lot from the private sector that marketing [...]

If You Think Government Employees are Not Active on Social… Think Again.Jim Sweeney2026-05-20T15:37:41+00:00