Parent category for all new misc. topics that don’t fit into a service or industry + old content.

House of Hogwarts x Krispy Kreme = Marketing Magic

“You might belong in Gryffindor, where dwell the brave at heart…” The House of Hogwarts x Krispy Kreme collection is a nostalgic back-to-school (or “back to Hogwarts”) campaign – and its marketing magic. Available between August 18 and September 14, this limited-time offer appeals to many age groups: millennials rereading the Harry Potter books with their kids, nostalgic fans, lovers of doughnuts, and, of course, kids currently reading the timeless series.

House of Hogwarts x Krispy Kreme = Marketing Magic2025-11-18T16:21:13+00:00

How I (a Millennial) Got Influenced to Try Press-on Nails

As a proud 31-year-old Millennial who stays off social media for most of the day, I am shocked (and sort of dismayed) to say that I have been influenced by many things over the years, but most recently: press-on nails.

How I (a Millennial) Got Influenced to Try Press-on Nails2025-11-18T16:21:45+00:00

AI is a Lot of Things, But Intelligent is Not One of Them.

After listening to the highlights of Mo Gawdat on Spotify’s Diary of a CEO (which Gawdat never was), I wondered if I was being punked. Kind of like getting an Instagram update that the Cleveland Browns had signed Colin Kaepernick as their sixth (or seventh?) QB this year.

AI is a Lot of Things, But Intelligent is Not One of Them.2025-11-18T16:21:47+00:00

What Marketers Should Be Watching in Summer and Fall 2025 (And What to Actually Do About It)

Every year brings new buzzwords. But 2025? It’s already showing signs of a different kind of shift, one that’s less about chasing trends and more about recalibrating how we show up, connect, and convert.

What Marketers Should Be Watching in Summer and Fall 2025 (And What to Actually Do About It)2025-11-18T16:22:32+00:00

Storytelling Themes That Are Brand Magic

No matter the distribution, storytelling remains the most powerful way to connect with your audience. Whether you're a brand or a business leader, storytelling isn't just a marketing tactic. It’s connecting people with emotion and, when done right, can be very effective.

Storytelling Themes That Are Brand Magic2025-11-18T16:22:53+00:00

AI in Marketing and PR: The Real Story from the Trenches

Two years ago, AI writing tools took over the scene, sending writers, creatives and marketers alike into a spiral. At the same time, I was hired at Sweeney and preparing for my first day on the job. I began to spiral, alongside long-time practitioners, thinking I’d be replaced before I’d even gotten started.

AI in Marketing and PR: The Real Story from the Trenches2025-11-18T16:23:14+00:00

Marketing to Gen Alpha: Our Next Big Audience

We tend to talk a lot about Boomers, Millennials, and Gen Z, but there’s a new generation growing up—and they’re already reshaping the future. Meet Gen Alpha: born from 2010 onward, they’re the first generation raised entirely in a digital world.

Marketing to Gen Alpha: Our Next Big Audience2025-11-18T16:23:16+00:00

A Q&A with Gen Z on Her Favorite Brand

When you think of technology, what brand comes to mind first? In our daily lives, technology is an essential tool. We use phones, tablets, laptops, smart watches (and the list goes on). But the most interesting part is how all of them combine different features.

A Q&A with Gen Z on Her Favorite Brand2025-11-18T16:23:31+00:00

Google Just Dropped a Bunch of AI News. Here’s What Marketers Should Actually Pay Attention To

Google I/O is underway, and AI is everywhere. Most of the announcements were geared toward developers and tech enthusiasts, but marketers? We should be paying close attention too. Here’s what they rolled out and what it means for how we plan, create, and optimize campaigns moving forward.

Google Just Dropped a Bunch of AI News. Here’s What Marketers Should Actually Pay Attention To2025-11-18T16:23:38+00:00

What Chili, Leggings & Tylenol Taught Me About Crisis Communication

Every now and then, I find myself missing the classroom. I’m someone who loves to learn—I’m constantly signing up for webinars, reading about new marketing trends, or diving into a good case study just for fun. (yes, really.) Recently, I found myself thinking about one of my favorite college courses at Ohio State: Crisis Communications.

What Chili, Leggings & Tylenol Taught Me About Crisis Communication2025-11-18T16:23:44+00:00
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