Your Personal Brand is Your Most Valuable Asset
As a flag carrier for LinkedIn and a storyteller by [...]
Small Voices, Big Impact: Why Micro-Influencers Are Winning in 2025
When you think of influencer marketing you might picture celebrities pushing skincare or pro athletes showing off their favorite sneakers. But here’s the twist: in 2025 it’s the “small voices” who are making the biggest impact. Micro- and nano-influencers (usually defined as creators with between 1,000 and 50,000 followers) are leading the charge.
The Three Rs of Influencer Marketing
Influencer marketing isn’t a buzzword anymore. It’s a business strategy. But as many brands scramble to partner with anyone holding a ring light and a discount code, they miss the forest going straight for the follower count. Successful influencer marketing doesn’t always hinge on who’s trending.
How I (a Millennial) Got Influenced to Try Press-on Nails
As a proud 31-year-old Millennial who stays off social media for most of the day, I am shocked (and sort of dismayed) to say that I have been influenced by many things over the years, but most recently: press-on nails.
Are Journalists Leaving X?
When Elon Musk acquired Twitter in 2022 and rebranded it as X, he promised a new era for the platform. One that would champion free speech, innovation and a broader vision as the “everything app.” Fast forward to 2025, and the story is different: millions of users are leaving, journalists and media outlets are abandoning ship, and X’s cultural relevance is under threat. What happened?
Find fulfillment in your newsfeed: Instagram accounts worth following
[vc_row][vc_column][vc_column_text] Last week on Instagram several of us from Team Sweeney shared ways that we continue to hone our professional skills. While September has been deemed “Self-Improvement Month,” I think we can all agree that it’s an ongoing endeavor.
3 Factors That Led To Instagram’s Decline
When it launched in 2010, Instagram was a leader in the social media space. That is, until they started making updates to add features that users didn’t like. With all the changes over the years, the app has morphed into a completely different platform.
Is the Instagram Post the New Poster?
Beginning as early as the 1800s, the poster has played a fundamental role in societal communication.
Where Are Your Key Influencers Hiding?
We have been tapping influencers for many years from celebrities to athletes, media, bloggers, YouTube stars and more. But recently influencer marketing has become a buzzword in the public relations and marketing world. And rightfully so; key influencers can help support your public relations, marketing, advertising and social media campaigns and help increase awareness, build brand and drive sales.
