The UP Side of Securing Sole-Source Awards Without Contract Bidding
I must admit that I kind of love how clever [...]
If You Think Government Employees are Not Active on Social… Think Again.
We hear a lot from the private sector that marketing [...]
ATTENTION GOVERNMENT CONTRACT BIDDERS: The Federal Government is Actually Spending More in 2025 Than It Did Last Year
According to USAspending.gov, Federal spending for all budget functions is higher January through June 2025 ($7.5 trillion) than during the same period in 2024 ($7.0 trillion). Sure, it is only a difference of $500 billion, or $2.76 billion per day (based on 181 days), but that kind of counts as more spending.
What’s Working in City Marketing Right Now (and What’s Worth Trying Next)
City marketing has always walked a unique line. You're not just selling a product or a service; you're promoting a living, breathing place. One that people live in, invest in, visit, move to and share stories about. And that makes the job both more rewarding and more complex.
Note to Government Marketers: Get Your SH&T Together
If the ground beneath your feet feels unstable and the wind beneath your wings seems to have died down, welcome to the new world. You know that old saying: When the going gets tough, the tough get going? I think that’s wrong, because if you are not already going, then you are all but gone.
The Day the Earth Stood Still… or Just Another Thursday in 2025.
Whether you are a government agency trying to get work done (efficiently and effectively… DOGE-style) or a private business attempting to engage with a government department, 2025 may be feeling like the year of the sloth. On virtually every level, it appears that little to nothing is moving forward.
Marketing to Government with a Tiny List (or No List at All)?
When your audience is a dozen procurement officers, 50 decision-makers across three states, or one specific department with a single buyer… you don’t need reach. You need precision. As someone who’s worked on B2G (business-to-government) campaigns, from state transportation departments to port authorities to niche tech buyers within federal agencies, I’ve learned that the smaller the list, the sharper your strategy has to be.
A Government Marketing Q&A with Rachel Lowe, Sweeney Senior Account Director
TL;DR: Sweeney is a full-service government marketing agency helping public agencies and B2G companies build trust, visibility, and results through branding, PR, digital campaigns, thought leadership and more. We sat down with Rachel Lowe, Senior Account Director and government marketing expert at Sweeney, to get her insights on what makes for successful public sector marketing and how agencies like ours support government-focused clients.
Marketing to Government Versus Business or Consumer… It’s More Similar (and Less Scary) Than You May Think.
Some would have you believe that the biggest mistake companies make when targeting government contracts is underestimating how different – and difficult – government operations can be. They point to longer timelines, more decision-makers and special regulations that impede or complicate the purchasing process.
Is the Current Stock Market Reversal a Boomerang or a Bangarang?
Just about the time you accept we are going to have to live with the Trump tariffs, he hits the pause button and makes a few deals. And just like that, we are in Whiplash Wonderland. Or some might say, Never-Never Land.
