Brand Visibility Is More Important than Ever… Especially if You’re Marketing in the Government Space

While there is no official, disaggregated figure for the number of government contracting officers who have retired, quit, or been fired in 2025, the available evidence shows that contracting officers are among the many federal employees (between 250,000 - 300,000) affected by sweeping workforce reductions, hiring freezes and early retirement programs.

Brand Visibility Is More Important than Ever… Especially if You’re Marketing in the Government Space2025-11-18T16:23:46+00:00

Will the Federal Government Reduce Spending or Simply Steer it Toward Fewer Companies?

For all the worrying, and there is a lot of it, there is no real assurance that the federal government will – in the end – reduce overall spending. In fact, if the past is an indicator of the future, it will likely increase spending.  Spending Trends: A Look Back  During President Trump’s first swing at the fences (2017-2021), government spending increased significantly.

Will the Federal Government Reduce Spending or Simply Steer it Toward Fewer Companies?2025-11-18T16:23:47+00:00

Government Employees Are Getting a Bad Rap, and It’s Just Wrong

My dad, Dennis Senior, and my oldest brother, Dennis Junior, were both proud members of the Cleveland Police Department. Meanwhile, my mom, Marge, and my youngest brother, Shawn, were both managers of multiple Cleveland recreation centers. The value they all brought to their jobs and the communities they served was immeasurable.

Government Employees Are Getting a Bad Rap, and It’s Just Wrong2025-11-18T16:24:02+00:00

A Real Pain (The Business of Seeking Contracts with the Government… and the Movie)

I will do my best NOT to spoil any aspect of the movie, which I highly recommend. It is a classic “buddy” movie, but in this case, the buddies are cousins—kind of like businesses doing work with government contractors.

A Real Pain (The Business of Seeking Contracts with the Government… and the Movie)2025-11-18T16:24:04+00:00

4 Steps to Find and Choose the Best Government Marketing Agency

Whether you are a marketing decision-maker for a private sector business or a government agency (Fed or SLED), the task of finding a government marketing agency partner is daunting but doable. Make the wrong decision and 6 months (and likely six figures) will be gone in the blink of an eye, leaving you farther behind than when you started.

4 Steps to Find and Choose the Best Government Marketing Agency2025-11-18T16:24:09+00:00

A 5-Step Approach for Successful Marketing to Fed and SLED Government

Doing business with the government is unique. City, county, state, federal… they all have their own language, special processes and distinctive rules. And it’s up to you to figure it out and get the right messages to the right people in the right places at the right time.

A 5-Step Approach for Successful Marketing to Fed and SLED Government2025-11-18T16:24:11+00:00

How Much of Your Annual Revenue Should Go to Marketing?

Much like Bigfoot, the Easter Bunny and Santa Claus, a clear-cut formula to determining the magic marketing number doesn’t really exist. However, there are standards, best practices and averages, and you owe it to yourself – and your organization – to know what they are.

How Much of Your Annual Revenue Should Go to Marketing?2025-11-18T16:24:14+00:00

It’s Not Too Late to Align Your Marketing with the New Administration — But the Clock Is Ticking.

On his first day in office, President Trump signed an executive order renaming the United States Digital Service to the United States DOGE Service – the Department of Government Efficiency – directed by Elon Musk. The order also charges each federal agency to create a "DOGE Team" that may include a team leader, engineer, human resources specialist and attorney to help facilitate the DOGE agenda.

It’s Not Too Late to Align Your Marketing with the New Administration — But the Clock Is Ticking.2025-11-18T16:24:16+00:00

From DOGE to EMOJI, This Administration Is Changing The Rules Of Marketing

So, yeah, press secretary Karoline Leavitt recently announced changes to the White House press briefing room. Citing Gallup polls showing record low trust in media and asserting that younger generations have turned away from traditional media outlets, the floodgates have been opened… and the new media members are literally getting a front-row seat.

From DOGE to EMOJI, This Administration Is Changing The Rules Of Marketing2025-11-18T16:24:17+00:00

3 B2G Marketing Strategies that Deliver Results

Businesses that market to government agencies (B2G) are familiar with the unique challenges and niche audience they’re targeting. The B2G marketing thought process we see tends to be on what channels best reach the right government officials, which is definitely important.

3 B2G Marketing Strategies that Deliver Results2025-11-18T16:24:20+00:00
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