So, yeah, press secretary Karoline Leavitt recently announced changes to the White House press briefing room. Citing Gallup polls showing record low trust in media and asserting that younger generations have turned away from traditional media outlets, the floodgates have been opened… and the new media members are literally getting a front-row seat.
Ready or not, podcasters, social media influencers and content creators will now begin covering and reporting the news from the White House. Love it or hate it, this is our new reality.
It is also a huge wake-up call for every businessperson and government official who still believes alternative media (you know anything that isn’t a newspaper or TV newscast) isn’t legitimate or impactful.
Welcome to the Future
Where do you get your information, your news, your entertainment? It is (and quite frankly, has been for more than a decade) an evolving media landscape that requires both the public and the private sector to adapt. In particular, if you are a private sector business trying to reach the government or you are a government representative trying to reach your constituents, you must consider new strategies:
- Embrace AI-generated content: Integrate AI tools into your content creation processes to improve efficiency and speed. Businesses and governments need to stay competitive by leveraging these technologies.
- Focus on niche audiences and micro-moments: Create brief, highly personalized content that resonates deeply with specific audiences. This approach allows for more targeted and effective communication of news and updates.
- Use creator-led media ecosystems: As creators gain more influence, consider partnering with influencers and content creators to share news and reach wider audiences. This approach taps into the growing demand for authentic, on-demand content.
- Adapt to the streaming revolution: With the rise of streaming platforms, consider creating video content optimized for these channels, including exploring linear streaming options for live events or announcements.
- Leverage data-driven insights: Use advanced analytics and AI to gain deeper insights into customer behaviors and preferences, allowing for more personalized and effective news dissemination.
- Embrace platform-agnostic strategies: Develop content that can be easily adapted across various platforms and formats, ensuring a seamless user experience regardless of the medium.
- Consider advertising-supported models: Explore ways to integrate your news and content into ad-supported platforms to reach wider audiences.
At Sweeney, our priority mission is to help companies win government contracts by building a strong digital presence, leveraging content, establishing thought leadership, documenting success stories, developing strategic partnerships and engaging in targeted outreach with traditional and social media.
Call or email us today for a no-cost introductory/discovery meeting with our advanced government marketing team to learn how we can supercharge your marketing efforts.