About Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

Guess What? AI Has Got a Fever, and the Only Prescription is More Conjunctions.

That’s right. baby. It’s a disease and I call it conjunctionitis.  You know [...]

Guess What? AI Has Got a Fever, and the Only Prescription is More Conjunctions.2026-06-05T19:38:18+00:00

AI is a Lot of Things, But Intelligent is Not One of Them.

After listening to the highlights of Mo Gawdat on Spotify’s Diary of a CEO (which Gawdat never was), I wondered if I was being punked. Kind of like getting an Instagram update that the Cleveland Browns had signed Colin Kaepernick as their sixth (or seventh?) QB this year.

AI is a Lot of Things, But Intelligent is Not One of Them.2025-11-18T16:21:47+00:00

ATTENTION GOVERNMENT CONTRACT BIDDERS: The Federal Government is Actually Spending More in 2025 Than It Did Last Year

According to USAspending.gov, Federal spending for all budget functions is higher January through June 2025 ($7.5 trillion) than during the same period in 2024 ($7.0 trillion). Sure, it is only a difference of $500 billion, or $2.76 billion per day (based on 181 days), but that kind of counts as more spending.

ATTENTION GOVERNMENT CONTRACT BIDDERS: The Federal Government is Actually Spending More in 2025 Than It Did Last Year2025-11-18T16:21:58+00:00

Note to Government Marketers: Get Your SH&T Together

If the ground beneath your feet feels unstable and the wind beneath your wings seems to have died down, welcome to the new world. You know that old saying: When the going gets tough, the tough get going? I think that’s wrong, because if you are not already going, then you are all but gone.

Note to Government Marketers: Get Your SH&T Together2025-11-18T16:22:38+00:00

The Day the Earth Stood Still… or Just Another Thursday in 2025.

Whether you are a government agency trying to get work done (efficiently and effectively… DOGE-style) or a private business attempting to engage with a government department, 2025 may be feeling like the year of the sloth. On virtually every level, it appears that little to nothing is moving forward.

The Day the Earth Stood Still… or Just Another Thursday in 2025.2025-11-18T16:22:46+00:00
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