About Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

Marketing to Government Versus Business or Consumer… It’s More Similar (and Less Scary) Than You May Think.

Some would have you believe that the biggest mistake companies make when targeting government contracts is underestimating how different – and difficult – government operations can be. They point to longer timelines, more decision-makers and special regulations that impede or complicate the purchasing process.

Marketing to Government Versus Business or Consumer… It’s More Similar (and Less Scary) Than You May Think.2025-11-18T16:23:29+00:00

Is the Current Stock Market Reversal a Boomerang or a Bangarang?

Just about the time you accept we are going to have to live with the Trump tariffs, he hits the pause button and makes a few deals. And just like that, we are in Whiplash Wonderland. Or some might say, Never-Never Land.

Is the Current Stock Market Reversal a Boomerang or a Bangarang?2025-11-18T16:23:41+00:00

Brand Visibility Is More Important than Ever… Especially if You’re Marketing in the Government Space

While there is no official, disaggregated figure for the number of government contracting officers who have retired, quit, or been fired in 2025, the available evidence shows that contracting officers are among the many federal employees (between 250,000 - 300,000) affected by sweeping workforce reductions, hiring freezes and early retirement programs.

Brand Visibility Is More Important than Ever… Especially if You’re Marketing in the Government Space2025-11-18T16:23:46+00:00

Will the Federal Government Reduce Spending or Simply Steer it Toward Fewer Companies?

For all the worrying, and there is a lot of it, there is no real assurance that the federal government will – in the end – reduce overall spending. In fact, if the past is an indicator of the future, it will likely increase spending.  Spending Trends: A Look Back  During President Trump’s first swing at the fences (2017-2021), government spending increased significantly.

Will the Federal Government Reduce Spending or Simply Steer it Toward Fewer Companies?2025-11-18T16:23:47+00:00

Why Your Online Presence Matters More than Ever…

Whether you’re marketing to government contractors, businesses or consumers, your online presence matters now more than ever.  In fairness, the argument seems almost counterintuitive. At a time when search is being splayed and splintered and the 800-pound gorilla (aka Google) is losing weight, if not influence, how is it possible that an organic and optimized online presence is more important? That’s a great question (thank you).

Why Your Online Presence Matters More than Ever…2025-11-18T16:23:54+00:00

And Now for Something Completely Different than Government Marketing: Investing in Children

I get it. It is so easy to get caught up in the news of the day, the push and pull at work, the demands of family life, the struggle to make ends meet, just trying to stay healthy. Livin’ ain’t easy.

And Now for Something Completely Different than Government Marketing: Investing in Children2025-11-18T16:24:01+00:00

Government Employees Are Getting a Bad Rap, and It’s Just Wrong

My dad, Dennis Senior, and my oldest brother, Dennis Junior, were both proud members of the Cleveland Police Department. Meanwhile, my mom, Marge, and my youngest brother, Shawn, were both managers of multiple Cleveland recreation centers. The value they all brought to their jobs and the communities they served was immeasurable.

Government Employees Are Getting a Bad Rap, and It’s Just Wrong2025-11-18T16:24:02+00:00

A Real Pain (The Business of Seeking Contracts with the Government… and the Movie)

I will do my best NOT to spoil any aspect of the movie, which I highly recommend. It is a classic “buddy” movie, but in this case, the buddies are cousins—kind of like businesses doing work with government contractors.

A Real Pain (The Business of Seeking Contracts with the Government… and the Movie)2025-11-18T16:24:04+00:00

4 Steps to Find and Choose the Best Government Marketing Agency

Whether you are a marketing decision-maker for a private sector business or a government agency (Fed or SLED), the task of finding a government marketing agency partner is daunting but doable. Make the wrong decision and 6 months (and likely six figures) will be gone in the blink of an eye, leaving you farther behind than when you started.

4 Steps to Find and Choose the Best Government Marketing Agency2025-11-18T16:24:09+00:00

A 5-Step Approach for Successful Marketing to Fed and SLED Government

Doing business with the government is unique. City, county, state, federal… they all have their own language, special processes and distinctive rules. And it’s up to you to figure it out and get the right messages to the right people in the right places at the right time.

A 5-Step Approach for Successful Marketing to Fed and SLED Government2025-11-18T16:24:11+00:00
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