The thing is, when you go to your doctor or your lawyer or your financial planner, what you get for your “investment” is the service they provide you, not the outcome. You may get better or you may get sicker and you may even die.
Much like Bigfoot, the Easter Bunny and Santa Claus, a clear-cut formula to determining the magic marketing number doesn’t really exist. However, there are standards, best practices and averages, and you owe it to yourself – and your organization – to know what they are.
On his first day in office, President Trump signed an executive order renaming the United States Digital Service to the United States DOGE Service – the Department of Government Efficiency – directed by Elon Musk. The order also charges each federal agency to create a "DOGE Team" that may include a team leader, engineer, human resources specialist and attorney to help facilitate the DOGE agenda.
So, yeah, press secretary Karoline Leavitt recently announced changes to the White House press briefing room. Citing Gallup polls showing record low trust in media and asserting that younger generations have turned away from traditional media outlets, the floodgates have been opened… and the new media members are literally getting a front-row seat.
My mom, who is now 90, can be found every evening sitting on her front porch entertaining a seemingly endless parade of family, friends, neighbors and strangers. It’s been that way all her life; she loves people, and they all love her. Last night I was one of them, sitting quietly in a chair staring off at the giant elms and listening to the birds sing their night songs.
The stock market is crashing, threats of COVID-19 linger, inflation is raging, Russian attacks on the Ukraine continue… maybe it’s time to get back into the office? Wait, what?! If you live long enough, you eventually see everything. My mom (Margaret “Maggie” Sweeney) turned 90 in March, and she’s seen so much she says she is just tired of it.
After two years of living upside down in a right side up world, it actually appears as if the world is ready – if not resigned – to going back. Into the office. Into school. Into restaurants. Into stores. Wherever. But not back to the way it was.
Kevin Sneader, global managing partner of McKinsey & Company, recently discussed the eight trends he believes will shape the post-COVID-19 economy. First on his list? Innovation… the act of conceiving new ideas and putting them into application.
More than 550 million Americans are currently homeless. Just stop and think about that for a minute. Nearly two out of every thousand. Of course, if you live in New York or Los Angeles or Seattle or any other major metro area, you just have to look up; there are homeless all around you… under bridges, inside tents, over grates, living in boxes.
We are in the midst of a sea change the likes of which the world has not seen since the 1960s. It is a massive movement with the potential to make unprecedented change around the globe and beyond. The movement has no name, at least not yet.
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