Soon, we’ll be able to browse the web within a ChatGPT-style assistant, bypassing traditional click-based search. Tasks like booking, forms and summarizing could be handled directly by AI. Open AI’s browser will challenge Google Chrome’s dominance, user-data control and advertising model.
Whether you’re marketing to government contractors, businesses or consumers, your online presence matters now more than ever. In fairness, the argument seems almost counterintuitive. At a time when search is being splayed and splintered and the 800-pound gorilla (aka Google) is losing weight, if not influence, how is it possible that an organic and optimized online presence is more important? That’s a great question (thank you).
In recent years, the term 'keyword' has evolved from a fun buzzword to a critical part of the marketing lexicon. And not surprisingly, because of its quick adoption, the term's definition and meaning have become skewed. My desire to better understand keywords was one of many reasons I attended the Moz Academy SEO boot camp.
Did you know that for B2C companies, 89 percent of purchases start with a search query and 65 percent for B2B companies, with the majority of traffic going to the top three positions on the search engine page results?
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