You’ve probably heard about Google’s new AI mode on its search feature, announced this past Tuesday. This is Google’s attempt to outperform startup AI companies that might threaten their market dominance. To keep up, even Google must adapt.
Google I/O is underway, and AI is everywhere. Most of the announcements were geared toward developers and tech enthusiasts, but marketers? We should be paying close attention too. Here’s what they rolled out and what it means for how we plan, create, and optimize campaigns moving forward.
Personalization isn’t just a marketing buzzword anymore, it’s a business imperative. For marketing managers, directors, VPs, and CEOs, understanding how AI enhances personalization can unlock measurable growth, improve customer loyalty, and maximize your budget. In today’s competitive landscape, customers expect tailored experiences.
Whether you’re marketing to government contractors, businesses or consumers, your online presence matters now more than ever. In fairness, the argument seems almost counterintuitive. At a time when search is being splayed and splintered and the 800-pound gorilla (aka Google) is losing weight, if not influence, how is it possible that an organic and optimized online presence is more important? That’s a great question (thank you).
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