Podcasts continue to grow in popularity, offering unique opportunities for executives and business leaders to position themselves as experts while speaking directly to their target audience. In this blog, we offer a quick overview of why podcasts are a solid strategy for enhancing your thought leadership and offer tips to become a podcast guest.
The short answer is… it depends. The days of securing a high volume of earned media coverage and securing as many impressions as possible are over. However, the value of being where your audience is to build brand awareness is still critical.
Many companies especially in the B2B space want to be known as thought leaders in their respective industries. This strategy helps to establish creditability for a company and its products/services and helps build brand awareness. It is important to note that building thought leadership is a long-term goal and does require ongoing commitment.
Of course, consumers have changed their news consumption habits during the pandemic. But how? We dug deep into the research to find out. We are consuming more news online. According to Comscore, when evaluating non-weather news sites, “total visits during the pandemic peaked during the week of April 13-19, 2020 with 8.5 billion total visits.
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