Of course, consumers have changed their news consumption habits during the pandemic. But how? We dug deep into the research to find out. We are consuming more news online. According to Comscore, when evaluating non-weather news sites, “total visits during the pandemic peaked during the week of April 13-19, 2020 with 8.5 billion total visits.
I have worked on the agency side my entire career. I’ve had the opportunity to work with many companies, in many industries and work alongside many different personalities. I’ve worked on short-term projects and managed clients who prefer to have an agency of record relationship.
Every marketer’s dream is that there is a silver bullet for marketing. One strategy that increases brand awareness, drives quality leads and drives them immediately. But we all know that just isn’t the case. Marketing requires ongoing strategy and a constant commitment to achieve your goals.
For seasoned marketing professionals, knowing and understanding your customers and prospects feels more like marketing 101. Having worked with many corporations throughout the years, I’ve observed marketing and communications staff tend to have a high-level understanding of who their customers are, and some have a better understanding than others.
COVID-19 flipped our world upside down. Everything changed at home and at work, which for many of us became one and the same. Sales and marketing teams that relied heavily on in-person meetings and events now rely on computer screens.
Customers no longer want to be sold. Customers want brands to address their passions, pain points and help them achieve their goals. They want meaningful, relevant and timely content they can relate to. But how do brands truly deliver on this?
The value in elevating a brand’s thought leadership position can be significant. We’ve implemented thought leadership campaigns that build brand, help increase stock prices, make a company more attractive for sale, support a company’s plan to go public and build sales leads.
It is incredibly important to look back and thank the people who have helped you throughout your career. No one does it alone. There are countless managers, co-workers, peers, vendors, clients, family members and friends who have given you opportunities to move your career forward.
According to Pew Research, unlike the Boomers, there are no comparably definitive dates that later generational boundaries are defined. But for analytical purposes, Pew believes 1996 is a meaningful cutoff between Millennials and Generation Z for a number of reasons, including key political, economic and social factors that define the Millennial generation’s formative years.
It’s just business. Yes, we all say it’s just business, but things get very personal when you manage employees effectively. Your connection starts the day you interview them. You deliberate on the best candidate. You plan the best offer and you get excited when they join the team.
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