Often times as marketers we have to move forward with campaigns without critical information because there is no time or money for research. But the Sweeney team is pretty industrious. In situations where we are missing key information, we use simple Google Forms or Survey Monkey surveys to secure critical data that supports the campaign planning process.

CMOs and their marketing staffs are under an increasing amount of pressure from the C-suite to perform at a higher level and add to the bottom line. At the same time, marketing budgets are on the decline. According to Gartner’s 2017/2018 CMO spend survey, marketing budgets have declined to 11.3% of the average company’s revenue from the 2016/2017 peak of 12.1%.

While it doesn’t matter how you remember, just take the time to remember those who have sacrificed their freedom for yours, your family, your children and their children. The world is a better place because of these heroes. My husband, a United States Marine Corps infantry major, shared a few words about what Memorial Day means to him.

What Gives with LinkedIn? Mental challenges, nostalgic photos and other non-business related posts are creeping into LinkedIn feeds. Yet this content is receiving quite a bit of engagement. A few recent examples are below. Be sure to note the engagement.

Trade shows can be a large investment for brands including hundreds of thousands of dollars spent on trade show booths, sponsorships, marketing, special events, staff time and more. The last thing you want is to walk away from a show asking what did we accomplish?

Specificity is essential when documenting target audiences and goals as part of the strategic planning process. The more specific you are the better focused your strategies and tactics can be, and the more likely you will achieve your goals. Consider how this plays out in our personal lives.