Since arriving in Chile about 1.5 years ago, I continue to be amazed at the number of American brands advertising in English. From storefronts to billboards, time and time again I see American brands communicating to a predominantly Spanish speaking community in English.

Automated marketing has its perks, but this is what you get when you allow technology to do all the thinking. Granted few people probably live at DPO, FPO or APO addresses or use PO Boxes, but this is worth a good laugh.

This headline might seem a bit obscure. What can you learn about being an American living abroad? The short answer is a lot! Living in Chile for the past year has definitely taught me more about the American culture and myself than I would have ever learned in the states.

A recent experience I had with Vitacost is a perfect example of how to make customers happy on social – even if it is one customer at a time. Just last week, I was meeting with about 5 fellow U.S. military wives in Chile.

When it comes to email marketing, there are certainly approaches you should avoid. The example below is a real email marketing campaign that highlights some worst practices. You’ll get the picture rather quickly, but here are a few hints: Do not pester your target audience, and humor isn’t always effective.

Pitching and media relations 10 years ago was much easier than today. Why? Because a decade ago editors, reporters and news producers used to answer their phones. Today, however, media professionals are plagued with smaller staffs and the need to report news faster.

H&M created a unique campaign on Instagram revealing its 2015 holiday campaign and captivating followers. The brand started revealing snippets of a larger photo hour by hour on Instagram, leaving followers guessing what celebrity was headlining its holiday marketing campaign.

A community of influential consumers can be extremely helpful to a brand in a variety of different ways from securing future and current product feedback to educating consumers on new products, programs, and more. Developing this community online can provide immediate feedback and save costs compared to other research strategies like focus groups for example.

Data and analytics can be extremely helpful in learning about your customers and prospects’ behavior and predicting future behavior. And the good news is… you do not need an expensive data and analytics system to take advantage of the data you already have at your fingertips.

Our industry is all a buzz about big data, but just because you have it does not mean you are using it correctly. Here are two big mistakes marketers should be aware of and work to avoid. 1. Interpreting the Data Wrong Big data is only as good as your interpretation of it.