Digital is not the end all be all when it comes to marketing. A perfect example of this is what Pinterest is doing to grow its current following. Just last week they announced their Pinterest ambassadors - currently 9 chefs, DIYers, woodworkers and fashion experts from cities across the country - who all currently use Pinterest to “bring their creative ideas to life”.
For years there has been all kinds of talk in the PR industry that media is dead. My general feeling is - media is not dead, they are just evolving. And evolve they did, in fact they continue to evolve just like the PR, social media, advertising and marketing industries continue to evolve.
Memorial Day is not about the start to summer. It’s not about retail sales. It’s not about a day off. Believe me, I at one time was guilty of not understanding the true meaning of the day. Prior to marrying my husband, a United States Marine Corps infantry major, Memorial Day was just another day off to me.
There has been talk in the industry for some time now that deskside editorial meetings are a thing of the past. Certainly, media do not have the luxury of time they use to. Digital – from websites to social media – have pushed editors and reporters to be on deadline constantly with the race to report the most timely news.
We have been tapping influencers for many years from celebrities to athletes, media, bloggers, YouTube stars and more. But recently influencer marketing has become a buzzword in the public relations and marketing world. And rightfully so; key influencers can help support your public relations, marketing, advertising and social media campaigns and help increase awareness, build brand and drive sales.
The decision to conduct a silent versus grand opening any retail outlet is driven by internal operational and marketing goals. A silent opening gives the staff an opportunity to work the bugs out of the system before a full flow of foot traffic is established.
Most trade shows offer an excellent opportunity to meet with media. Media are at the show looking for the hottest products and trends, and of course you are highlighting your latest products and possibly featuring your leading experts. However, especially at large trade shows, getting media’s attention can be challenging.
We are seeking a full-time account executive with 1-3 years of experience to work in our Wilmington, NC office. The account executive will support account supervisors on 2-5 consumer and business accounts conducting traditional and digital public relations and marketing.
Media are extremely busy, and there is very little time in their day to be building relationships with every company/contact who is pitching them. The good news is there is a way to cut through the clutter, and work to build relationships with your priority media contacts.
This is a good question and a question we field very often from current and new clients. The short answer is campaigns can be designed and effectively dialed up or down in accordance with client needs and desires. Of course, there is more to it than that.
Cleveland
440.333.0001
Wilmington
910.772.1688
