Whether you distributed a news release through email or though a news release distribution service like PR Newswire or Business Wire, it's a guarantee that not all the media you want to target have read your news release. Some media are receiving hundreds and hundreds of emails a day.
At Sweeney we don’t agree that any media coverage is good media coverage. Landing coverage in The New York Times or on the Today Show isn’t always the best course of action for every client. We focus on securing good quality coverage for our clients that is targeting the correct audience and helping the client achieve documented goals.
Landing media coverage for your brand is not a science – although us public relations professionals would like to think so. Most of all it requires time, attention and dedication. The media relations process boils down to three key essentials. 1. Identify the Correct Media Contact: Not matter how amazing your pitch is, if you don’t have the correct contact, it's a waste of time.
The most common publicity and media relations question we receive from prospects and clients is: What media contacts do you know? But media relations is not about how large your media Rolodex is; it’s about the media relations process.
The benefits of media coverage do not have to stop once the coverage appears. Continue to use the media coverage to reap the benefits of the media’s endorsement. Below are eight easy ways to further maximize media coverage. 1. Post on your website.
With brands leaking their ads or sharing sneak peaks before the Superbowl, it does eliminate some of the excitement for consumers. But from a brand perspective, it’s a significant opportunity to gain exposure through traditional media and social media.
Launched during the 2010 Olympic and Paralympic Winter Games, P&G’s “Thank You, Mom” advertising campaign continues to run strong just like our Olympic athletes. The new 2014 Olympic advertising campaign headlining video – launched January 5th on YouTube – already has close to 4 million views and is pulling at American’s heartstrings.
Native advertising is a form of converged media that combines paid and owned media. Think sponsored content on a website or social media platform that looks and feels the same as content typically found on that particular site. While the industry is still debating the exact definition, native advertising can be anything from an advertiser’s suggested post on Facebook, a paid tweet or a sponsored article.
Day two of #Greenbuild was more exciting… what could top talking about poop with Kohler, being motivated by the USGBC President Rick Fedrizzi- who was a phenomenal speaker - seeing Hillary Clinton and rocking out to Jon Bon Jovi? We spent a little more time yesterday walking the show floor, talking to people passionate about green building and checking out the latest trade show marketing.
Whether or not Burger King’s fake name change to “Fries King” was a good digital marketing move, it has grabbed the attention of national media. Burger King’s new French Fry Burger and new Satisfries – featuring 40 percent less fat and 30 percent less calories – motivated the fake name change.
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