You worked hard to land a media interview... now what? The key to media interviews is being prepared and knowing what to say and what not to say. Below are 10 tips to help you prepare for and control your media interviews.

I would like to consider myself a savvy consumer. But recently Care.com slapped me in the face. Back in July 2012, I signed up for a one-month subscription. I quickly found an amazing caregiver for my daughter, and then never logged back onto Care.com again.

Ensuring email is readable on smartphones is critical according to a recent survey from Constant Contact and Chadwick Martin Baily. Of the 1,497 consumers who participated in the survey, 80% said it is “extremely important” to be able to read emails on their smartphones.

With millions of blogs it can be a challenge to determine what blogs to invest your time and money. This is precisely why we recommend the following three-step approach. 1. Review the blog content and consider the following: content, voice and interaction.

Bloggers are their own unique target audience. They are not media and they are not your typical consumer. So it is important when conducting a blogger relations campaign to follow the proper etiquette. 1. Build relationships: Blogger relations is about building long-term relationships with bloggers.

If you are targeting the trade audience, bylined feature articles are an excellent strategy to position your company and employees as experts on a specific topic. Often the trade publication staff is small, and they are hungry for good quality content.

As we get ready for our Memorial Day cookouts, take a minute to reflect on those who have served our country, especially those who gave all. Freedom has its price, and we are forever thankful for all the troops, families, friends, non-profits and companies who support our brave men and women.