The baby boomer and senior marketplace is online. They are emailing, using smart phones and tablets, purchasing products online and using social media. Here’s the proof: • One-third of the 195.3 million Internet users in the U.S., adults aged 50+ represent the Web's largest constituency (Jupiter Research).
A case study is an excellent marketing tool to help show - rather than tell - customers and prospects how wonderful your products or services truly are. They help build confidence in what a product or service delivers, as well as in the brand/company.
We often receive phone calls from production companies looking to feature our client’s products or services in a television show. The television show name is typically very similar to a popular national show. The pitch is fast and furious, and there is typically a very short timeline involved.
The landscape of blogger relations and product review campaigns is changing. Through our ongoing work with bloggers - from mommy bloggers to baking bloggers, fitness bloggers, weight loss bloggers, DIY bloggers, and bloggers with diabetes - we have seen a significant shift in how bloggers approach product reviews.
Corporate rumors can be a headache for marketing departments, and potentially be very damaging to the brand if they are not addressed properly. However, this does not always mean the best course of action is to address the rumor directly.
Let me take you back to 1986 when… Approximately seven million Americans joined hands in "Hands Across America". Mike Tyson became the youngest Heavyweight Champion in history. Smoking was banned on all public transport including trains, planes, buses and coaches. The first 10 musicians were inducted into the Rock 'n' Roll Hall of Fame.
We all know there is a huge obesity issue in America. Many are trying to address the issue, including the First Lady Michelle Obama. But what is the right approach to get people motivated to change their behaviors? Blue Cross and Blue Shield of Minnesota thinks they have the answer… motivate the parents to change their behaviors.
Did you know yesterday (September 19) was International Talk Like a Pirate Day? If not, you are not a lone. There are literally hundreds of wacky “holidays” that have been created for marketing purposes from national miniature golf day to nation chocolate milkshake day, national elephant appreciation day and national blueberry popsicle day.
Disagreements between networks and cable provides are commonplace. However, thanks to social media, the current dispute between AMC and DISH Network has now gone social. DISH Network customers have been without AMC for two months. Rather than just sitting in the boardroom negotiating a contract, AMC put their marketing gears in motion.
Are handwritten “thank you” notes a good marketing strategy? Sprint thinks so. In the competitive telecommunications industry, Verizon, Sprint and AT&T are doing whatever they can to set themselves apart. Just think about the advertising battle Verizon and AT&T had a few years ago over signal strength.
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