We all know there is a huge obesity issue in America. Many are trying to address the issue, including the First Lady Michelle Obama. But what is the right approach to get people motivated to change their behaviors?

Blue Cross and Blue Shield of Minnesota thinks they have the answer… motivate the parents to change their behaviors. But their approach is sparking controversy across the country.

http://www.youtube.com/watch?feature=player_embedded&v=1gCTX2EfUUs

http://www.youtube.com/watch?v=nXy2UZPncrk

Many argue the television ads are picking on fat people.

However, Blue Cross and Blue Shield of Minnesota – for better or worse – is getting their message out. The controversial ads are receiving national media attention and helping to spread the message without further ad dollars.