Obesity PSAs Pick on Fat People

We all know there is a huge obesity issue in America. Many are trying to address the issue, including the First Lady Michelle Obama. But what is the right approach to get people motivated to change their behaviors?

Blue Cross and Blue Shield of Minnesota thinks they have the answer… motivate the parents to change their behaviors. But their approach is sparking controversy across the country.



Many argue the television ads are picking on fat people.

However, Blue Cross and Blue Shield of Minnesota – for better or worse – is getting their message out. The controversial ads are receiving national media attention and helping to spread the message without further ad dollars.

Jennifer Manocchio


After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.