Ensuring email is readable on smartphones is critical according to a recent survey from Constant Contact and Chadwick Martin Baily. Of the 1,497 consumers who participated in the survey, 80% said it is “extremely important” to be able to read emails on their smartphones.

Even more important is the 75% that said they are “highly likely” to delete an email they cannot read on their smartphones. Marketers who haven’t incorporated mobile email display into their email marketing are running a huge risk of email being trashed.

On a positive note, if consumers do like what they see on their smartphone, more than two-thirds (79%) said they are “highly likely” to reopen the email on their laptop or desktop.

Some additional findings from the survey include:

• 88% of consumers ages 18 – 30 open email on their mobile device
• 85% of consumers ages 30 – 39 open email on their mobile device
• 74% of consumers ages 40 – 49 open email on their mobile device
• 71% of consumers ages 50 – 59 open email on their mobile device
• 66% of consumers ages 60+ open email on their mobile device
• 49% of consumers are likely to click on hyperlinks in mobile emails
• 82% of iPhone® owners open email on their mobile device
• 72% of non-iPhone owners open email on their mobile devices

For the full report, click here.