Superbowl Ads: Horses, Puppies and Beer… What’s Not to Love?

With brands leaking their ads or sharing sneak peaks before the Superbowl, it does eliminate some of the excitement for consumers. But from a brand perspective, it’s a significant opportunity to gain exposure through traditional media and social media.

Media of course is a buzz about the ads and consumers are already sharing videos through social media channels.

Take for example, my current favorite, Budweiser’s “Puppy Love”. It is already up to 14 million views on YouTube and just launched yesterday. Where did I first see this, Facebook of course!

Jennifer Manocchio


After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.