Is All Publicity Good Publicity? Burger King Lands National Media Coverage with Fake Name Change.

fries-king-hed-2013Whether or not Burger King’s fake name change to “Fries King” was a good digital marketing move, it has grabbed the attention of national media.

Burger King’s new French Fry Burger and new Satisfries – featuring 40 percent less fat and 30 percent less calories – motivated the fake name change.

While personally, I don’t follow Burger King on social media and was not aware of this until I saw it on the morning news. You cannot argue the campaign is increasing awareness about the French Fry Burger and new Satisfries… even if it is confusing some people and has received push back on social media.

My quick news research revealed USA Today, Time magazine and ABC Early Morning News have all reported the stunt. The Burger King PR team is probably celebrating over champagne right now.

Jennifer Manocchio


After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.