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So far Team Sweeney has created 191 blog entries.

From One Z to Another: Tips For Marketing to Gen Z On Social Media

As more businesses embrace social media to market their brand, they also struggle to market to Gen Z – which is tied with Millennials as the top users of social media.  A recent Pew Research Survey found that TikTok and Instagram are among the most popular with younger audiences, so it is crucial that businesses correctly approach this market segment in order to best engage them… and sell them their products.  Being a member of Gen Z myself, I’ve witnessed which brands are skilled at marketing to Gen Z and which ones fall a little short of getting the eye of my peers as they fail to showcase their brand in the most effective ways.

From One Z to Another: Tips For Marketing to Gen Z On Social Media2025-11-18T16:25:50+00:00

Four Scary-Good Halloween Marketing Campaigns

Halloween spending is expected to reach an all-time high this year, and brands are reacting accordingly. An estimated 65% of Americans intend to celebrate Halloween or participate in Halloween activities this year, an increase from the 58% in 2020. With the increase in spooky activities, there's also been an increase in Halloween ad spending.

Four Scary-Good Halloween Marketing Campaigns2025-11-18T16:25:57+00:00

Self-Improvement Month: 4 Podcasts for Marketers

Self-Improvement is defined as “the improvement of one's knowledge, status, or character by one's own efforts.” Self-Improvement Month is a reminder that we can all take steps to develop. The self-improvement industry, valued at nearly $11 billion in the United States, offers a variety of products and services to aid people in their journey to become the version of themselves they aspire to be.

Self-Improvement Month: 4 Podcasts for Marketers2025-11-18T16:26:03+00:00

Music & Marketing: 3 Genius Album Release Campaigns

With new artists constantly emerging, marketing plays a prominent role in the success of their new projects. Finding creative ways to stand out amongst the masses is a necessity. Album release campaigns must be comprehensive, and engaging for the artist's target audience, similar to campaigns for a product or service.

Music & Marketing: 3 Genius Album Release Campaigns2025-11-18T16:26:07+00:00

3 Factors That Led To Instagram’s Decline

When it launched in 2010, Instagram was a leader in the social media space. That is, until they started making updates to add features that users didn’t like. With all the changes over the years, the app has morphed into a completely different platform.

3 Factors That Led To Instagram’s Decline2025-11-18T16:26:16+00:00

What’s Next? 3 Tips for Navigating Life After College

We spend our entire school experience on a path of categories. As a preschooler, we learn shapes, colors and numbers. In third grade, we learn how to write in cursive. In high school, we read To Kill a Mockingbird, The Great Gatsby, or other well-known classics.

What’s Next? 3 Tips for Navigating Life After College2025-11-18T16:26:33+00:00

We Are Hiring an Integrated Marketing Specialist!

Sweeney — a strategic-creative marketing agency that focuses on helping organizations build brand, engage customers and achieve growth — is seeking a talented integrated marketing specialist to join its dynamic team. The integrated marketing specialist will work with the agency team to provide digital and traditional marketing and public relations support for the agency’s B2B and B2C accounts.

We Are Hiring an Integrated Marketing Specialist!2025-11-18T16:26:57+00:00

Holiday Marketing: Crisis Communication Waiting to Happen?

It’s finally mid-November and time for the fun-loving spirit of the holidays! Oh, but how could I forget? It’s still 2020 and we have yet to deliver a vaccine for the Coronavirus. This means the holidays will be a little different this year!

Holiday Marketing: Crisis Communication Waiting to Happen?2025-11-18T16:27:07+00:00

Building A Brand So Strong That There Is No Need For Hype

Originally, I wanted to write a blog about brands that build hype and do it well. But then I thought to myself how it’s much more interesting to ponder the brands that have so much power and brand equity that they don’t even have to build hype.

Building A Brand So Strong That There Is No Need For Hype2025-11-18T16:27:24+00:00
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