As a member of Gen Z, I have watched the LGBTQ+ movement develop right in front of my eyes in light of the last few years full of controversy and activism. When I was a child, the only time I felt like I truly saw rainbows in public was about childish toys and games such as Barbies or Legos.
A couple of days ago, I was in bed watching a Vice documentary about death row inmates’ last meals and final words. I know, a little crude.
Yea, I know; I swore the brand died YEARS ago too. If you’ve been on Netflix lately, you’ve likely seen the new documentary “White Hot” which is all about the rise, and the heavy fall, of the Abercrombie & Fitch brand. Honestly, I wasn’t planning to watch it because 1.
As 2022 continues to fly by, big brands are shifting their marketing strategy to target different audiences. In a year of both conflict and innovation, brands you know well are implementing new marketing efforts around their brand’s target market to better fit current trends.
Have you heard, or rather seen, the news? Sweeney has a new logo! After 35 years in business, the agency has evolved through the eras, inside and out, which is clear to see in our decades-long lineage of logos. The updated visual identity encapsulates Sweeney’s past and looks toward the future with the caliber of quality, customization, and precision found in our everyday work.
As social media becomes a stronger opponent in the DM space, many companies may find themselves questioning if marketing through email is worth their time.
Everyone knows Times New Roman and Helvetica. Though you might not realize it, you likely know Cooper Black as well. If you’ve listened to Pet Sounds by the Beach Boys or L.A. Woman by the Doors, you’ve seen Cooper Black.
Picture a sports ad you've seen. Perhaps a promotion for a favorite team or a commercial for athletic apparel. Is the photography high-contrast and gritty, with a dark background? Are there shards of illustrated shrapnel, digitally produced gradients and rough textures surrounding a tough, sweaty, dirty athlete?
With the holiday season comes gatherings, gifting, and new holiday campaigns. In late October, the National Retail Federation (NRF) projected that holiday spending in 2021 would rise between 8.5% and 10.5%, an all-time high for holiday sales growth. In early December, economist Jack Kleinhenz announced that spending growth could exceed NRF’s previous expectations, reaching 11.5%.
As more businesses embrace social media to market their brand, they also struggle to market to Gen Z – which is tied with Millennials as the top users of social media. A recent Pew Research Survey found that TikTok and Instagram are among the most popular with younger audiences, so it is crucial that businesses correctly approach this market segment in order to best engage them… and sell them their products. Being a member of Gen Z myself, I’ve witnessed which brands are skilled at marketing to Gen Z and which ones fall a little short of getting the eye of my peers as they fail to showcase their brand in the most effective ways.
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