The holidays are just around the corner and, like Santa's elves, marketing teams around the globe are busy implementing both long-awaited and last-minute holiday campaign plans. But, unlike the elves, we have Thanksgiving to focus on before "the big show" in December.
One of the best pieces of advice I received as I was starting my career was to take advantage of informational interviews. It’s advice I’ve passed along numerous times over the years – to everyone from recent grads to experienced professionals who are curious and considering a change.
Halloween spending is expected to reach an all-time high this year, and brands are reacting accordingly. An estimated 65% of Americans intend to celebrate Halloween or participate in Halloween activities this year, an increase from the 58% in 2020. With the increase in spooky activities, there's also been an increase in Halloween ad spending.
Fall is here and Winter is soon to follow! I’m gearing up for cozy nights indoors with matchy-matchy pajama sets, hot chocolate, and an incredibly intimidating list of side projects to pursue.
Self-Improvement is defined as “the improvement of one's knowledge, status, or character by one's own efforts.” Self-Improvement Month is a reminder that we can all take steps to develop. The self-improvement industry, valued at nearly $11 billion in the United States, offers a variety of products and services to aid people in their journey to become the version of themselves they aspire to be.
[vc_row][vc_column][vc_column_text] Last week on Instagram several of us from Team Sweeney shared ways that we continue to hone our professional skills. While September has been deemed “Self-Improvement Month,” I think we can all agree that it’s an ongoing endeavor.
With new artists constantly emerging, marketing plays a prominent role in the success of their new projects. Finding creative ways to stand out amongst the masses is a necessity. Album release campaigns must be comprehensive, and engaging for the artist's target audience, similar to campaigns for a product or service.
As the COVID-19 pandemic ravaged the globe, 114 million people lost their jobs. Artists, designers, and creatives were hit especially hard: in New York, two-thirds of arts positions are gone, while nearly a quarter of the creative workforce in Los Angeles has been cut.
We’ve all probably heard the saying: If you find a job you love, you’ll never work a day in your life. A lofty statement that, if taken too literally, might cause you to question if you’ve ever found the perfect career fit.
When it launched in 2010, Instagram was a leader in the social media space. That is, until they started making updates to add features that users didn’t like. With all the changes over the years, the app has morphed into a completely different platform.
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