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So far Team Sweeney has created 191 blog entries.

Creativity from a 90s Kid

“I’m not creative” is one of the biggest lies I’ve ever heard. This far too common phrase is often announced by individuals who restrain themselves from unleashing their true imaginative talents. It’s not their fault that they believe they lack creativity, but more so the fault of a culture that influences people to constantly weigh their own abilities against others.

Creativity from a 90s Kid2025-11-18T16:31:08+00:00

Meet Our Creative Team: Olivia Hiles

As we move on to the latter half of June, Sweeney remains consistently busy with tons of amazing work, especially within the creative department. Taking a quick breather, we are continuing our team highlights by sitting down with our newest member to creative, Olivia Hiles and getting to know a little more about what makes her awesome.

Meet Our Creative Team: Olivia Hiles2025-11-18T16:32:55+00:00

What’s Next? Writing Your Next Chapter After Graduation

Graduation. It’s the exciting, exhilarating end of a rewarding chapter that can sometimes lead to the scary, intimidating unknown of what’s next. This year, it’s estimated that more than two million students will be throwing up their caps and heading into the professional world.

What’s Next? Writing Your Next Chapter After Graduation2025-11-18T16:33:00+00:00

2019 PRSA Rising Star: Rachel Dill

After being honored with Public Relations Society of America’s “Rising Star” award we sat down with digital marketing manager Rachel Dill to reflect on her career up to this point. As a member of PRSSA, a student chapter, when attending The Ohio State University, the organization helped her determine what career path she wanted to embark on.

2019 PRSA Rising Star: Rachel Dill2025-11-18T16:33:06+00:00

Why Honesty Should Always Be Your Policy with Influencer Marketing

Isn’t it strange how the lessons our parents preached to us at an early age are the ones that continually find application in the real world? Sure, my dad’s number one rule of always laying out an exit path in case of a fire hasn’t found much use in my career.

Why Honesty Should Always Be Your Policy with Influencer Marketing2025-11-18T16:33:12+00:00

March Madness: This Month’s Top Stories in the Marketing World

Ah, March. The first day of spring, St. Patrick’s Day and, if you’re a sports fanatic like myself, the kick-off to college basketball’s biggest event, the NCAA tournament. However, this month has brought more than its fair share of marketing gimmicks, campaigns and rivalries as well.

March Madness: This Month’s Top Stories in the Marketing World2025-11-18T16:33:14+00:00

Standing Out: Advice For Graphic Design Students Entering the Real World

With the ever-increasing amount of graduating college students being thrust into the workforce, this summer’s job hunt will be a fierce battle for many young professionals. For graphic design students in their final semester this means preparing portfolios, developing an individual brand and honing interview skills.

Standing Out: Advice For Graphic Design Students Entering the Real World2025-11-18T16:33:15+00:00

Sustainability in Textiles (and the Bigger Picture in Marketing)

If you can’t tell from some of my previous blog posts, I’m a big fan of trade shows. Stepping away from a normal routine to learn about the industry face-to-face with other innovators is invaluable – and the audience at Techtextil North America is at the forefront of technological advancement in textiles.

Sustainability in Textiles (and the Bigger Picture in Marketing)2026-06-05T19:43:35+00:00

Listen Up, College Students. Here’s What You Can Be Doing On Your Spring Break.

Ahh… Spring Break. That random week-long gap between New Years and Easter is upon us – and by us, I mean you, college students. This hiatus that breaks up the second semester offers the chance to fill up your calendar with all sorts of activities, from a few extra work shifts to a trip to Fort Lauderdale to a Netflix marathon on your parent’s couch.

Listen Up, College Students. Here’s What You Can Be Doing On Your Spring Break.2025-11-18T16:33:35+00:00
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