About Team Sweeney

This author has not yet filled in any details.
So far Team Sweeney has created 242 blog entries.

From One Z to Another: Tips For Marketing to Gen Z On Social Media

As more businesses embrace social media to market their brand, they also struggle to market to Gen Z – which is tied with Millennials as the top users of social media.  A recent Pew Research Survey found that TikTok and Instagram are among the most popular with younger audiences, so it is crucial that businesses correctly approach this market segment in order to best engage them… and sell them their products.  Being a member of Gen Z myself, I’ve witnessed which brands are skilled at marketing to Gen Z and which ones fall a little short of getting the eye of my peers as they fail to showcase their brand in the most effective ways.

From One Z to Another: Tips For Marketing to Gen Z On Social Media2025-11-18T16:25:50+00:00

3 Clever Ways to Bring Your Brand to the Thanksgiving Table

The holidays are just around the corner and, like Santa's elves, marketing teams around the globe are busy implementing both long-awaited and last-minute holiday campaign plans. But, unlike the elves, we have Thanksgiving to focus on before "the big show" in December.

3 Clever Ways to Bring Your Brand to the Thanksgiving Table2025-11-18T16:25:54+00:00

Four Tips For A Successful Informational Interview

One of the best pieces of advice I received as I was starting my career was to take advantage of informational interviews. It’s advice I’ve passed along numerous times over the years – to everyone from recent grads to experienced professionals who are curious and considering a change.

Four Tips For A Successful Informational Interview2025-11-18T16:25:56+00:00

Four Scary-Good Halloween Marketing Campaigns

Halloween spending is expected to reach an all-time high this year, and brands are reacting accordingly. An estimated 65% of Americans intend to celebrate Halloween or participate in Halloween activities this year, an increase from the 58% in 2020. With the increase in spooky activities, there's also been an increase in Halloween ad spending.

Four Scary-Good Halloween Marketing Campaigns2026-06-09T14:04:53+00:00

Self-Improvement Month: 4 Podcasts for Marketers

Self-Improvement is defined as “the improvement of one's knowledge, status, or character by one's own efforts.” Self-Improvement Month is a reminder that we can all take steps to develop. The self-improvement industry, valued at nearly $11 billion in the United States, offers a variety of products and services to aid people in their journey to become the version of themselves they aspire to be.

Self-Improvement Month: 4 Podcasts for Marketers2025-11-18T16:26:03+00:00

Find fulfillment in your newsfeed: Instagram accounts worth following

[vc_row][vc_column][vc_column_text] Last week on Instagram several of us from Team Sweeney shared ways that we continue to hone our professional skills. While September has been deemed “Self-Improvement Month,” I think we can all agree that it’s an ongoing endeavor.

Find fulfillment in your newsfeed: Instagram accounts worth following2025-11-18T16:26:04+00:00

Music & Marketing: 3 Genius Album Release Campaigns

With new artists constantly emerging, marketing plays a prominent role in the success of their new projects. Finding creative ways to stand out amongst the masses is a necessity. Album release campaigns must be comprehensive, and engaging for the artist's target audience, similar to campaigns for a product or service.

Music & Marketing: 3 Genius Album Release Campaigns2026-06-09T14:05:04+00:00
Sweeney wordmark logo in coral red on transparent background
© Copyright 2026 Sweeney

Cleveland
440.333.0001

Wilmington
910.772.1688

LinkedIn icon in white low-contrast variant for use on dark backgrounds
Go to Top