Congratulations! You’ve won an industry award. That’s a prestigious honor you should be proud of, especially with all of the hard work you undoubtedly put into your submission. But now that you’ve won… what are you going to do with it?

This week, Proctor and Gamble’s men’s razor giant, Gillette, sent shock waves around the country when it released its new advertisement shedding light on the controversial #MeToo movement. The advertisement uses an empathetic approach in encouraging men to shape the way they view their own masculinity, encouraging changes in the way they speak and act in their everyday lives.

Media. It’s such an ambiguous term these days. To many, especially those millennials and Gen Z’ers, it means social media. Instagram, Twitter, Facebook. You name it. To others, media means the news. You know, what they see when flicking on the TV at 6 a.m.

After just two years in the agency world, grand openings quickly became one of my personal favorite campaigns to work on. This past spring, I had the opportunity to work with Shake Shack, New York City’s beloved burger chain, to help open its first-ever Ohio location on Cleveland’s East Side’s at the new Pinecrest development.

So you’re going to a trade show – great! Shows and conferences are some of the best opportunities available to step out from behind the phone or computer and meet with contacts face-to-face. And aside from customers and collaborative partners, shows also provide one of the most critical opportunities to meet and build relationships with trade media.

Each summer as I desperately cling to what sunshine and warm temperature is left of the season, the nearby department store always has a way to remind me that indeed, fall is coming. It’s a trend I notice in the middle of each summer; a trend I dread each time.