About Team Sweeney

This author has not yet filled in any details.
So far Team Sweeney has created 241 blog entries.

What’s Old is New Again Thanks to Nostalgia Marketing

They grew up with Cabbage Patch Kids, graduated to Caboodles, and now those kids-turned-adult consumers are the focus of brands hoping a boomerang effect brings the nostalgia-seekers back to buy again.  Nostalgia marketing is having a real moment in 2020, and it’s not hard to understand why.  During times of unrest and uncertainty, we tend to fall back on what’s familiar -- in this case, products and brands that once brought us joy and take us us back to a simpler time. And we’re seeing this trend in a number of industries.

What’s Old is New Again Thanks to Nostalgia Marketing2025-11-18T16:27:04+00:00

Holiday Marketing: Crisis Communication Waiting to Happen?

It’s finally mid-November and time for the fun-loving spirit of the holidays! Oh, but how could I forget? It’s still 2020 and we have yet to deliver a vaccine for the Coronavirus. This means the holidays will be a little different this year!

Holiday Marketing: Crisis Communication Waiting to Happen?2025-11-18T16:27:07+00:00

You Can’t Unsee This Design Trend

Several months ago I was driving East on Carnegie Avenue, taking in the view — that is, the spectacle of billboards so densely packed within a mile stretch you barely notice the road itself. As a designer, I'm a unique audience for these kinds of advertisements because most of my attention is spent observing the visual and verbal technicalities of the design rather than buying into whatever's being sold.

You Can’t Unsee This Design Trend2025-11-18T16:27:17+00:00

Building A Brand So Strong That There Is No Need For Hype

Originally, I wanted to write a blog about brands that build hype and do it well. But then I thought to myself how it’s much more interesting to ponder the brands that have so much power and brand equity that they don’t even have to build hype.

Building A Brand So Strong That There Is No Need For Hype2025-11-18T16:27:24+00:00

Some Seek Newly Formed ‘Work Gyms’ To Get Their Productivity Back

Here’s a “symptom” of COVID-19 that you might not have thought of, but I bet you can relate to: Zoom fatigue. For some, the exhaustion sets in after hours of being “on” during video calls. Others feel drained just seeing yet another Zoom, Teams, Skype or Webex invite land on their calendar.

Some Seek Newly Formed ‘Work Gyms’ To Get Their Productivity Back2025-11-18T16:27:25+00:00

Style Sleuths Provide Opportunity for Shoe Brand to Listen Socially

The progression for many consumers of one of my favorite brands generally goes something like this: You like Rothy’s. You love Rothy’s. You become part of a hyper-engaged online community revolving around Rothy’s where members track shipments, decode product launches and generally obsess.

Style Sleuths Provide Opportunity for Shoe Brand to Listen Socially2025-11-18T16:27:42+00:00

Internal Communication: Too Much or Not Enough?

A high priority among marketing professionals is recognizing target audiences both within and outside of your organization. Internal audiences can be identified as employees, teammates and any other internal roles that are critical to your company. This audience serves an important role and should be top of mind in each of your organization’s communication plans.

Internal Communication: Too Much or Not Enough?2025-11-18T16:28:11+00:00
Sweeney wordmark logo in coral red on transparent background
© Copyright 2026 Sweeney

Cleveland
440.333.0001

Wilmington
910.772.1688

LinkedIn icon in white low-contrast variant for use on dark backgrounds
Go to Top