“If a tree falls in the forest and no one is around to hear it,” teases the philosophical thought experiment, “does it make a sound?” The same can be asked of websites and SEO campaigns. Regardless of how stunning your website or how robust your SEO campaign, if you don’t monitor and analyze results, does it even matter?
Sweeney, a leading full-service marketing agency, has unveiled a refreshed corporate brand, tagline, website and URL. The agency’s new visual identity is intended to reflect its unique approach to marketing service, its deep passion for the marketing industry, and its ongoing commitment to growth and innovation after 32 years.
Yesterday, Amazon made history by becoming the second U.S.-listed public company to break the $1 trillion threshold, causing the stock surge to reach 75% in 2018. Just this morning, retail leader J. Crew announced they are setting up shop on the website powerhouse, highlighting the importance to market on the platform.
Sweeney, a leading full-service agency, announces the launch of Amazon Accelerate™, a digital marketing service designed to drive Amazon sales. Amazon Accelerate™ employs strategy, design, content and data analysis to increase conversions on the Amazon platform. “Amazon Accelerate™ is a digital e-commerce marketing service designed to support and increase product sales on Amazon,” said Jennifer Manocchio, president of Sweeney.
Amplifying content is the fourth installment of the Moz method and when it comes to link building basics, cheaters never prosper. Link building is the process of acquiring hyperlinks from other websites to your own, but you can’t trick Google into ranking your page higher if you don’t play by the rules.
Quality media coverage is a crucial component of building brand awareness; but without a solid foundation in media relations, it’s hard to know where to start. Here are five steps to set your brand up for media success, centered around the most important aspect of media relations – the relationship.
How many great stories are simply attributed to someone being in the right place, at the right time? Thousands of lives have been saved because someone just so happened to walk by, and generations of families exist because two people met with perfect timing.
Heading into this summer, I made it a mission of mine to intern at an agency. Many students dream of interning at large, well-known corporations, and while I think that is also a fantastic experience, my main goal this summer was to expand my marketing and public relations skillsets and industry knowledge.
In recent years, the term 'keyword' has evolved from a fun buzzword to a critical part of the marketing lexicon. And not surprisingly, because of its quick adoption, the term's definition and meaning have become skewed. My desire to better understand keywords was one of many reasons I attended the Moz Academy SEO boot camp.
Did you know that for B2C companies, 89 percent of purchases start with a search query and 65 percent for B2B companies, with the majority of traffic going to the top three positions on the search engine page results?
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