A high priority among marketing professionals is recognizing target audiences both within and outside of your organization. Internal audiences can be identified as employees, teammates and any other internal roles that are critical to your company. This audience serves an important role and should be top of mind in each of your organization’s communication plans.
One year ago, I was back at my alma mater, John Carroll University, as a guest teacher for an integrated communications course. I formed some of my most cherished relationships during my college years, so the chance to go back and help current students is both a duty and an immense privilege.
Originally published on AIGA Cleveland ___ When it comes to applying and interviewing for jobs, the way you present your work matters — a lot. You’ve worked incredibly hard to be where you are, and you know you have a lot to offer.
As marketing professionals, we watch our industry go through changes very rapidly. With new technological advances, certain processes and tactics we practice become outdated or can be done in an easier and more effective way. As the upcoming generation streams into the workplace, it is up to us as professionals to teach them the knowledge we have attained through our experience, but also to learn from them.
Eighteen years ago, I was selected to speak at my high school graduation. It was an incredible honor – but it was also incredibly daunting. From academic and extracurricular perspectives, I was an engaged and successful student that took those four years seriously – but so did many of my peers.
The world of typography can be overwhelming. Mastering the basics gets your foot in the door, but mastering the way you use that foundation is what can set you apart as a designer. With hundreds of thousands of typefaces in existence, it can be hard to know where to begin.
It is no surprise that technology and the rise of social media channels along with generational differences change the way marketers communicate. However, there is one thing that every communicator needs to keep in mind that will never be outdated – grammar.
Sony recently unveiled the logo for their upcoming release of the PS5, and the public response has been a resounding, “That’s it?”. Many individuals have mocked the design for its similarity to the previous two console logos.
‘Tis the season for hot cocoa, sweaters, and for many of us, two very specific colors. Red and green, the aesthetic workhorses of the Christmas season, appear on everything from cookies to coupons — so much so that the combination on its own has become somewhat synonymous with the holiday, and not much else.
Last month, I attended the 2019 Internet Summit Conference in Raleigh, North Carolina with a fellow coworker. Digital marketing as we know has made a notable impact in the marketing industry and continues to change daily. However, brands who have embraced digital, like Wendy’s and their social media, continue to show results and prove why you should not be the last one to hop on this bandwagon.
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