“I’m not creative” is one of the biggest lies I’ve ever heard. This far too common phrase is often announced by individuals who restrain themselves from unleashing their true imaginative talents. It’s not their fault that they believe they lack creativity, but more so the fault of a culture that influences people to constantly weigh their own abilities against others.
“Never use drop shadows.” If this sounds familiar, you’re probably a designer; if it doesn’t, take note. This rule of thumb can be confusing and misleading because there are occasional times that it seems more acceptable than others.
The workplace experience has changed drastically over the years – due to technology, different generations, new markets and audiences – and that’s just to name a few. Technology has proven to make jobs one hundred times, if not one thousand times, better than twenty years ago.
In the 3rd grade I learned about demoralization when my teacher shredded the loose-leaf sheet of paper I had decorated in doodles. In the 5th grade I was told that my math homework would not be graded until I removed the characters I drew explaining the Pythagorean theorem.
A logo walks into a bar. The bartender says to the bar-back, “what do you think?” The bar-back looks the logo up and down and says, “It’s nice, I like it.” The logo drops dead. If the word “like” was poison, I’d have passed away a thousand times over.
These days, it seems more and more difficult to not bring politics into things – including athletics, at the office, at home or on a date and of course – marketing. The big question is, should brands address topics such as immigration, gun violence, women’s rights, LGBTQ+ rights and climate change in their company values or better yet, take a stand and influence these topics in their advertising?
As we move on to the latter half of June, Sweeney remains consistently busy with tons of amazing work, especially within the creative department. Taking a quick breather, we are continuing our team highlights by sitting down with our newest member to creative, Olivia Hiles and getting to know a little more about what makes her awesome.
With the start of summer has come lots of new design work at Sweeney! We can’t wait to show you what we’ve been up to, but until then, we sat down with our Creative Director, Becca Wren, to discuss her role, interests, and what she sees next for Sweeney’s creative department.
The marketing industry has changed drastically and continues to each day, especially with the development of new technology and how people use it. Marketers and companies have utilized TV, radio and the internet to sell new products for years, but when social media joined these channels, the game was changed.
Graduation. It’s the exciting, exhilarating end of a rewarding chapter that can sometimes lead to the scary, intimidating unknown of what’s next. This year, it’s estimated that more than two million students will be throwing up their caps and heading into the professional world.
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