As companies plan for 2022, marketers are making their lists and checking them twice. The new year brings with it new opportunities to evaluate your company's marketing strategy and ensure you are up-to-date on new trends and technology that will resonate with customers.
For many, professional relationships hit a wall during the pandemic. Face-to-face interactions at conferences, networking events, and in-person meetings came to a halt. We faced increased stress and drastically shifting responsibilities. As we slowly emerge from the COVID-19 pandemic, the future of professional relationships may feel uncertain.
Brands are hoping back-to-school season is the answer to reuniting with consumers. The shake-up of the school routine is mostly behind us. Families are aiming for a positive back-to-school experience this fall. This has led the way for a renewed emphasis on back-to-school marketing as well as a potential splurge on school gear and clothing.
Taking your company or client's content from strategy to delivery requires more than a team of solid writers – it requires content operations: strategic people, streamlined processes, and appropriate technology that allows an organization to efficiently produce and deliver content. Once considered a buzzword in the marketing industry, content marketing remains a critical strategy in 2021.
Writing is a top skill to master in 2021. Even if you’re not working as a writer, thriving in a virtual work environment requires frequent writing on a variety of platforms. In 2020 alone, 300.4 billion emails were sent and received, and on average, an individual can receive 40 emails per day concerning work.
In celebration of Women’s History Month, we wanted to take a moment to acknowledge women in marketing and design who are leaning in, juggling personal and professional lives, further breaking the cracking glass ceiling, and following their passion. If you are one of these women, we see you!
“I’m prepared to go forward with it.” - Rod Ponton, lawyer (not a cat) This week, Texas lawyer Rod Ponton went viral for his struggles with a cat filter during a virtual hearing held via Zoom. This lighthearted video offered a good laugh and a sense of relatability.
Early on in the pandemic, a MindShare study reported media consumption of COVID-19 content declined fairly quickly. Consumers felt the onset of pandemic fatigue, spending less time reading, listening or watching COVID-19 content. Now, as we approach the second wave of the global pandemic and head into winter in many parts of the country, pandemic fatigue is bound to continue.
With back-to-school season in full-swing, families are navigating even more uncertainties brought on by the COVID-19 pandemic. Whether kids are returning to school in-person, at their computers or a hybrid of both, back-to-school season looks very different from years past.
For obvious reasons, the majority of the workforce is currently working remote. Even prior to COVID-19, 4.3 million workers in the USA worked remote, which makes up 3.2% of the entire workforce. Companies large and small are seeing firsthand that remote employees make for happier, productive and agile teams - reducing stress, lessening distractions, offering flexibility and decreasing turnover.
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