As a marketer, I wonder, what more can we be doing? We have conversations about the history of racism in our own country. We value every life and try to be the flag carriers of kindness and compassion. All of this in hopes of supporting a future that is more diverse and inclusive.
Whether you’re adjusting to working from home for the first time, balancing your kids all day or even keeping pets busy – this drastic change to our routine doesn’t mean we have to stop thinking creatively. This unprecedented upheaval has the potential to result in some of your best ideas.
During the Superbowl this past Sunday, amid all the commercials for chips, beer, pop, cars and household products – only one commercial stood out for excellence in storytelling. The ad is a reflection of the human experience – raw and touching – and a celebration of love.
In an era when our culture relies so much on technology for support, the ability for humanity to embrace and excel in creative thinking will become more important than ever. However, technology, all of it – smart devices in our homes, martech at work, virtual reality gaming – are all tools aimed to help us live easier, be more productive and have more fun. One thing tech can't replace?
Five years ago, I started my career at Sweeney. Two years before that I interviewed with the agency and did not land a gig. I’ve experienced so many doubts about my career from that initial interview to now, and some moments when I didn’t think I would make it to five years.
As we approach a new decade, our creative team is excited to see how graphic design will ebb and flow with new technologies, political climate, cultural shifts and generational preferences.
Work-life-balance is a myth. Sometimes the scale tips toward your home and family, and sometimes it will tip toward work and employees. Rarely do both sit side by side. I’ve accepted that’s not a negative thing. My top priorities right now are learning to be a better parent and learning to be a better creative director.
Our clients often say, “we definitely want more video.” We know, we know. Video is the preferred content for internet users basically everywhere, and that the need for it continues to rise (more than half of consumers want more video).
We’ve all seen it. The products packaged with messaging that claims what’s inside is natural, pure, eco - and free of this and that. Add a leaf or two, and a cool shade of green and you think you are picking up a product that is good for you, your home and your family.
So far this summer, our creative team has been busy designing, collaborating and strategizing with our amazing clients. We wanted to take a moment to highlight our graphic designer and fan of all things quirky, Alex Robinson. Find out what fuels his creativity in and out of the Sweeney office.
Cleveland
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Wilmington
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