Our good friends at the Cleveland Animal Protective League, with very little budget, requested Sweeney’s help to meet some big numbers. The Cleveland APL sets out annually to encourage donations that support shelter initiatives. This past summer, Sweeney and the APL worked together to develop an advertising campaign that included billboards, television placements and a digital video.

The perfect tagline - the one that endures, engages and encourages - could be considered marketing nirvana. However, when you delve deep into the study of taglines there is discrepancy on its benefits. For some companies, the tagline becomes the core representation of the brand but for other just as successful companies, the tagline is nonexistent (just think about Google).

Courtney Klesta joins the ranks at Sweeney as a full-time graphic design intern. Courtney brings with her a versatile graphic design skill set from traditional and digital pieces to the unexpected from tattoo to car designs, and even being commissioned to design a tombstone.

Searching #ALLinCLE on Twitter returns an abundance of tweets posted every few minutes expressing support, love and excitement for the Cleveland Cavaliers as they enter into game 4 of the NBA Finals. And why not? The NBA Finals mean big business for Cleveland as local fans and international celebrities flash mob downtown Cleveland for a chance to share in the excitement.

Staring at the longest line of toothpaste (yes, toothpaste) Monday evening in the varsity gym at John Carroll University, I felt a sense of accomplishment. After 10 weeks of organizing, marketing, fundraising and toothpaste tube counting, we did it – we broke a Guinness World Record.

WILMINGTON, N.C. – April 2, 2015 – Sweeney, a leading full-service marketing and public relations agency, has named Rachel Kaylor group manager, and director of digital and social media. Kaylor manages several of the agency’s leading consumer and business account teams, and leads client and new business expansion in the firm’s Wilmington, N.C.