As companies plan for 2022, marketers are making their lists and checking them twice. The new year brings with it new opportunities to evaluate your company’s marketing strategy and ensure you are up-to-date on new trends and technology that will resonate with customers. To help you prepare for 2022 planning, here’s a round-up of four marketing trends that should top your marketing wishlist.
1. Video marketing.
Video marketing should remain a top priority in the coming year. Video content offers engaging and digestible ways to connect with your audience. Recent research found that 94% of respondents shared that watching a video has helped them make a purchase decision at least once. Of those, 72% were swayed by a product demonstration video. And, 99% of respondents enjoy watching video content from brands online. Video remains critical in connecting with your audience.
2. Human-centric experiences.
Customer experiences will matter in 2022, and an area of improvement for many. 54% of U.S. consumers say customer experience at most companies needs improvement, and one in three consumers (32%) say they will walk away from a brand they love after one bad experience. The customer experience should be a combination of human interaction and technology that makes things easy. According to the same, 82% of consumers want more human engagement in the future.
3. Niche communities.
Some data also suggest that customers crave relatable experiences in smaller niche communities and subcultures. For example, Facebook continues to dominate as the world’s #1 social network. It’s working because it excels at offering more intimate types of connected experiences, such as Facebook groups. Brands and businesses benefit from personalized and intimate connections with customers, that offer information the customer wants to know about.
4. Mobile optimization.
More than half of annual online website traffic comes from mobile devices. Mobile-optimized digital experiences will be vital to meet the demands of fast-paced, highly connected customers. 84% of marketers that focus on mobile web design are planning to continue to invest the same amount or more in 2022. Mobile experiences aren’t just important on websites. For example, 56% of marketers who work with email are focused on delivering mobile email experiences to subscribers.